A brand safety watchdog wants to galvanize ad tech vendors to save publishers from MFA classification

IAS confirms participation in a Brand Safety Institute-led scheme to help publishers understand how MFA is flagged. May 30, 2024 [PRESENTED BY]( [A brand safety watchdog wants to galvanize ad tech vendors to save publishers from MFA classification]( Publishers affiliated with the trade organization the Brand Safety Institute are [lobbying leading measurement firms]( to better help them understand how such platforms flag MFA content, Digiday has learned. 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[Experimental Channels]( [Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities]( In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse, as seen in recent data from Digiday+ Research. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](