Apple's ATT crackdown emboldened DTC marketers to reinvest in Meta, Google

While Google’s crumbling cookie and Apple’s ATT crackdown have spurred diversification, DTC brands are still dedicated to Meta and Google. October 05, 2023 [PRESENTED BY]( [Apple's ATT crackdown emboldened DTC marketers to reinvest in Meta, Google]( While Google's crumbling cookie and Apple's ATT crackdown have spurred diversification, [DTC brands are still dedicated to Meta and Google](. Additional coverage: - Thirty-four publishers signed on to a new program through Pinterest aimed at adding more video content on the platform in exchange for ad revenue potential. More in this [Digiday+ Media Briefing](. - Hasbro is investing in college athletes to [gain traction among Gen Z sports fans](, starting with a new sporting event, Nerfball. - BeReal launches its first global campaign, hoping to drum up buzz with users. [Now, marketers are reconsidering the app.]( - More than 200 media agency, brand and ad-tech folk gathered in Naples, Florida, to address [challenges and opportunities agencies face]( at the Digiday Media Buying Summit. - Digiday sibling WorkLife is proud to present [season two of "The Return,"]( a podcast about what it’s like for Gen Z to enter the workforce for the first time in a post-pandemic world. Other things to know about - Join us virtually on November 2 at 12 p.m. ET for [Unlocking the Hispanic Market: Strategies for Effective Marketing and Advertising](, where we'll equip attendees with the insights and tools needed to tap into the Hispanic community. - To [stay ahead of the competition]( during a busy holiday season, brands are offering early access to sales, building loyal audiences in the run-up BFCM. Sponsored by Klaviyo. - Teams are reevaluating the skills and responsibilities needed to [drive new post-omnichannel strategies](. Sponsored by Infillion. Top Stories Ivy Liu [Data Regulation]( [Apple's ATT crackdown emboldened DTC marketers to reinvest in Meta, Google]( While Google’s crumbling cookie and Apple’s ATT crackdown have spurred diversification, DTC brands are still dedicated to Meta and Google. howdy! [Publishing in the Platform Era]( [Media Briefing: How Pinterest is wooing publishers with its Red Standard program]( Thirty-four publishers signed on to a new program through Pinterest aimed at adding more video content on the platform in exchange for ad revenue potential. SPONSORED BY [Logo] [How Paramount Advertising is always innovating and always advanced]( [img] The way audiences consume media has fundamentally changed. They’re watching everything, everywhere, all at once, and advertisers need a simple, effective way to reach them. Advertising teams need tools to optimize engaging these audiences at scale and harness data-backed offerings from new measurement players that better manage inventory and improve results. They also need a future-proof path to a multi-currency marketplace in which to use them. With its advanced advertising solutions and leadership in new currencies, Paramount Advertising makes it easier for marketers to navigate this new convergent media landscape and find the right audience. [Learn More]( [Sponsored by Best Buy Ads]( [Unpacking how brands are framing RMN measurement and attribution]( The fragmented nature of the RMN ecosystem has made it difficult for advertisers to measure across disparate networks, but as brands gain more knowledge, they’re finding solutions. howdy! [Beyond Ads]( [Hasbro taps college athletes, and Nerfball, to build clout with Gen Z]( Hasbro is investing in college athletes to gain traction among Gen Z sports fans, starting with a new sporting event, Nerfball. [Sponsored by Piwik PRO]( [Why enterprise companies bear a heavier security load when handling sensitive data]( As large organizations face extra data security and privacy scrutiny, conducting internal audits can ensure the company is adhering to strict standards. howdy! [Future of Measurement]( [Media Buying Summit Recap: Retail media's revolution, AI and finding new paths to KPIs]( More than 200 media agency, brand and ad-tech folk gathered in Naples, Fla., to address challenges and opportunities the industry faces. Advertisement [Sponsored by Marketecture]( [How changes in data management and online identity impact advertisers]( With next year’s third-party cookie deprecation deadline looming, digital advertisers continue experimenting with new tools to help them navigate the changing landscape. howdy! [Agency Culture]( [Research Briefing: Media agencies are cautiously optimistic about 2024 client spending]( In this edition of the weekly Digiday+ Research Briefing, we share focal points from Digiday’s recently released reports on how media agencies’ clients are shifting ad spending within digital channels, and how agencies are finding Meta’s platforms aren’t worth the investment. howdy! [Marketing on Platforms]( [Marketers reconsider BeReal as it launches its first global brand marketing campaign]( BeReal launches its first global campaign, hoping to drum up buzz with users. 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