Programmatic ads pose new brand risks in generative AI boom

Also: Transparency woes mount amid Google's antitrust pressures Researchers say programmatic ads are finding their way on AI-generated websites and other low-quality content. June 29, 2023 [Programmatic ads pose new brand risks amid the generative AI boom]( Researchers say [programmatic ads are finding their way]( on AI-generated websites and other low-quality content. Additional coverage: - A study alleges [YouTube advertisers were misled over ad placement](, prompting renewed outcry. - After Cannes, publishers' sales teams are in full force trying to lock down deals. More in this [Digiday+ Media Briefing](. - Digiday put together a quick-and-easy guide to explain [five challenges facing the esports industry]( — and how industry leaders hope to surmount them. - ICYMI: The rise of affiliate marketing has also encouraged more fraudsters looking to get a cut of the action. [Cookie stuffing is one preferred technique.]( Other things to know about - Time is running out to receive the best rate on passes for the [Digiday Publishing Summit]( taking place in Miami from September 18-20. Purchase your pass by July 10 to save and connect with leaders from Condé Nast, Vice Media, Paramount and many more. - Most people solely think of console and PC games when it comes to defining premium gaming titles, leaving mobile out of the conversation, yet, mobile gamers are the largest audience and nearly all say [one attribute can make a mobile game premium](. Sponsored by Activision Blizzard. - To [future-proof marketing strategies in this evolving space](, marketers are adopting context- and customer-forward strategies based on real-time behavior, online and offline environments and the psychology of customers. Sponsored by Infillion. Top Stories Ivy Liu [Generative AI]( [Programmatic ads pose new brand risks amid the generative AI boom]( Researchers say programmatic ads are finding their way on AI-generated websites and other low-quality content. howdy! [Marketing on Platforms]( [Transparency woes mount, just as Google's antitrust pressures start to intensify]( Study alleges YouTube advertisers were misled over ad placement, prompting renewed outcry. [Sponsored by PubMatic]( [How advertisers are self-checking their sustainability efforts]( Responsible media means balancing money well spent with values — most notably sustainability — and advertising teams are honing in on their own performance in light of consumer demands. Advertisement howdy! [Beyond Ads]( [Media Briefing: Publishers are optimistic about the conversations — but not inked deals — out of Cannes]( After Cannes, publishers’ sales teams are in full force trying to lock down deals. [Sponsored by Best Buy Ads]( [RMNs are addressing challenges that agencies are facing in 2023]( As agencies focus on optimizing return on ad spend and cost-per-acquisition, they are increasingly seeking out retail media networks. howdy! [Gaming & Esports]( [The Digiday Guide to Esports Winter]( Digiday put together a quick-and-easy guide to explain five challenges facing the esports industry — and how industry leaders hope to surmount them. Advertisement [Sponsored by Experian]( [As TV consumption changes, currencies need to match the changing landscape]( Changing TV consumption is shedding light on how legacy systems can create measurement challenges. Some industry leaders are calling for a deeper discussion about the who, what, where and when of TV viewership in the form of currency. howdy! [Marketing on Platforms]( [Research Briefing: Brands' confidence in Instagram builds, but they seem unsure about TikTok]( In this edition of the weekly Research Briefing, we share focal points from Digiday’s recently released report about how marketers’ social platform budgets stack up. howdy! [The Programmatic Marketer]( [Jeff Green: 'I think it's a strategic mistake for Google to get rid of cookies in Q1 2024']( The Trade Desk CEO on UID2.0, ad-tech’s relationship to the industry. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](