5 years in, GDPR has had double-edged impact on ad market

Also: Overheard at the Digiday Programmatic Marketing Summit When it launched in 2018 the GDPR was hailed as a privacy superhero of sorts. It set the rules for how companies handle personal data, making sure they couldn’t just grab it without someone’s permission. May 25, 2023 [Five years in, the GDPR has had a double-edged impact on the ad market]( When it launched in 2018, the GDPR was [hailed as a privacy superhero of sorts](. It set the rules for how companies handle personal data, making sure they couldn't just grab it without someone's permission. Additional coverage: - At the Digiday Programmatic Marketing Summit this week, [brand and agency executives discussed]( the state of cookieless identifiers, ad tech firms attempting to become one-stop shops and the extent to which ads should and shouldn't be personalized. - Google exec Victor Wong [spoke with Digiday about plans for the Privacy Sandbox]( rollout, addressing industry skepticism and navigating regulatory scrutiny. - Publishers hope the chatbots they are developing will be the latest retention tool to keep readers onsite and to get them to consume more content. More in this [Digiday+ Media Briefing](. - Screenvision argues cinema advertising [generates the highest attention metric scores]( across all video and digital platforms. Will buyers buy the argument? - Is programmatic advertising [fulfilling its promise or has its pace of progress slowed](? That’s a question that GroupM Nexus president of North America JiYoung Kim addressed at the Digiday Programmatic Marketing Summit. Other things to know about - [Join this virtual forum]( on June 7 at 1 p.m. ET as Digiday and MNTN dive into the state of the modern advertising campaign from ideation to optimization. Sponsored by MNTN. - Retail media isn’t just a space for retailers; it’s [one that any industry can take part in and reap many benefits from]( — including awareness, engagement and conversions. Sponsored by Best Buy Ads. - Email marketers are using customer journey mapping tools to [visualize and personalize customer experiences](. Sponsored by Mailchimp. Top Stories [Privacy]( [Five years in, the GDPR has had a double-edged impact on the ad market]( When it launched in 2018 the GDPR was hailed as a privacy superhero of sorts. It set the rules for how companies handle personal data, making sure they couldn’t just grab it without someone’s permission. howdy! [The Programmatic Marketer]( [‘We need an ad exchange for identity’: Overheard at the Digiday Programmatic Marketing Summit]( Brand and agency executives discussed the state of cookieless identifiers, ad tech firms attempting to become one-stop shops and the extent to which ads should and shouldn’t be personalized. [Sponsored by Unruly]( [Bringing advanced programmatic strategies to the new TV upfronts]( As programmatic reshapes the TV upfronts, broadcasters must secure the right tools to succeed with this new method of TV ad buying to overcome viewership fragmentation, disparate data sources and a proliferation of tech partners. Advertisement howdy! [Privacy]( [Inside Google's Privacy Sandbox pitch as a rollout starts to take shape]( Victor Wong spoke with Digiday about the plans for the rollout, addressing industry skepticism and navigating regulatory scrutiny [Sponsored by Stirista]( [As second-screening accelerates, marketers are refining their CTV strategies]( In a fragmented TV landscape, brands and agencies are using CTV alongside other omnichannel tactics to reach audiences. howdy! [Strategizing for the Future]( [Media Briefing: Why publishers hope chatbots will be the latest retention tool]( Publishers hope the chatbots they are developing will be the latest retention tool to keep readers onsite and to get them to consume more content. Advertisement [Sponsored by AdDaptive Intelligence]( [Contextual audience segmentation is helping advertisers enhance creative]( Using in-depth analytics and reporting tools, brands can extract greater context from data and more effectively tailor campaigns to specific customer journeys. howdy! [Experimental Channels]( [Screenvision makes its upfront pitch as the more attentive alternative to TV]( Screenvision argues cinema advertising generates the highest attention metric scores across all video and digital platforms. Will buyers buy the argument? howdy! [The Programmatic Marketer]( [GroupM's JiYoung Kim calls for programmatic innovation and cites creative as an area in need]( During a session at the Digiday Programmatic Marketing Summit, the agency executive cited ad creative as one specific area in need of innovation. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). 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