Open programmatic market is down, but definitely not out

Also: Can Elon Musk keep his promises? In the first episode of this year’s Creator Series, Kat Stickler talks about expanding to new social platforms in the face of a potential TikTok ban. April 19, 2023 [PRESENTED BY]( ['We have too much volume': The open programmatic market may be down, but it's definitely not out]( Spending on the open programmatic market may be down, but it's not out — [and it probably won't ever be](. There are too many reasons for publishers like The Lad Bible Group, Future and Gumtree to keep it. Additional coverage: - Elon Musk wooed marketers and proudly declared his love of freedom of speech at the Possible conference. Media pundit Rishad Tobaccowala [shares his thoughts on the polarizing Twitter owner](. - This week's [Digiday+ Future of TV Briefing]( looks at Digiday's upcoming five-part video series on the present and future of the TV, streaming and digital video advertising business. - Google exec Sean Downey [talks Performance Max in the AI arms race](, the "black box" and plans to evolve. - As augmented reality becomes more accessible, agencies are partnering with sports teams and entertainment venues [to engage consumers with mixed reality experiences](. - From quiet quitting and firing, to quiet constraint and promotions, our sister brand WorkLife examined the modern-day approach to "The Quiet Workplace." [Here's a guide on how it's playing out.]( Other things to know about - Join us virtually on April 26 for the [Digiday Gaming Advertising Forum]( to hear from leaders at L'Oréal, Roblox and Activision Blizzard Media as they dive deep into the world of gaming, live stream advertising and much more. - In an omnichannel market, brands are [shifting budgets to include digital channels]( such as CTV, search and digital video. Sponsored by DISH Media. - Many publishers are using tools such as digital experience platforms to [personalize readers’ digital experiences via alerts, notifications and curated news feeds](. Sponsored by Viafoura. Top Stories [Publishing in the Platform Era]( [Why creator Kat Stickler isn't worried about a possible TikTok ban]( In the first episode of this year’s Creator Series, Kat Stickler talks about expanding to new social platforms in the face of a potential TikTok ban. howdy! [Privacy]( [Google’s FLEDGE rebrands as ‘Protected Audience API’ as the tech giant continues Privacy Sandbox trials]( Google claims early results show that third-party cookie replacements won’t sacrifice performance for privacy. [Sponsored by MNTN]( [Survey: The state of CTV optimization]( Advertisers: How are you using automation and other technologies to optimize your CTV campaigns? SPONSORED BY [Logo] [When it comes to entertainment, ‘popular’ is Paramount]( [img] For advertisers, audience is everything, and Paramount is putting that principle into action across a spectrum of programming. The company’s content has become a benchmark for most-watched media, and it’s hard to argue with the portfolio. CBS alone holds the title of most-watched network for 14 years straight, with the most top-10 shows, including ‘60 Minutes,’ ‘Ghosts’ and ‘NCIS,’ the top series on broadcast TV. Advertisers are also paying attention to the audiences flocking to big sports events like the NFL on CBS, comedies like ‘South Park,’ reality shows like ‘The Challenge,’ kids’ favorites like ‘PAW Patrol’ and dramas like ‘Yellowstone’ — the most watched show on TV. And streaming is on the menu too, with hits like ‘1923,’ the UEFA Champions League and ‘Rabbit Hole’ driving massive growth for Paramount+. [Learn More]( howdy! [Equality and Opportunity]( [Despite DEI promises, media companies are still mostly hiring white people]( Condé Nast, Gannett, Hearst, The New York Times, Vice Media Group and Vox Media have improved the overall diversity of their companies but are still mostly hiring white people. [Sponsored by Best Buy Ads]( [Why brand and agency RMN ads are using social media and video formats]( Brands and agencies are leaning more toward authentic (perhaps less premium) video ad creative formats in their retail media campaigns. howdy! [Marketing on Platforms]( [Marketing Briefing: TikTok’s Smart Performance Campaigns show platform’s automation push]( Amid broader push by social media channels to automation. Advertisement [Sponsored by Primis]( [Publishers are emphasizing UX and transparency when it comes to video ads]( From walled gardens to the open web, video continues to be a prosperous revenue stream for publishers this year. howdy! [Agency Culture]( [Digiday+ Research: 80% of agency pros would choose a hybrid work schedule]( Last summer, nearly half of agency pros said they had gone back into the office full time. But in reality, agencies have settled into a decidedly hybrid way of work. howdy! [The Programmatic Publisher]( [Gumtree is seeing positive results from using first-party data in direct deals]( Gumtree has seen enough over the last year to believe more advertisers will see the value in its data. [All Latest Stories]( You received this email because you’re a member of the Digiday community. 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