Marketers are left head scratching over 2023 after the pure chaos that was digital advertising last year

After a chaotic 2022, digital marketers hope for a less turbulent 2023. But there are no promises. January 04, 2023 [PRESENTED BY]( Marketers are left head scratching over 2023 after the pure chaos that was digital advertising last year After a chaotic 2022, digital marketers hope for a less turbulent 2023. But there are no promises. [This article]( is part of a limited editorial series, called The 2023 Notebook, that is designed to be a guide to marketing and media buying in the new year. [Explore the full series here.]( Additional coverage: - For ad tech CEOs in a crisis-battered ad industry, [it was an oddly optimistic end]( to an objectively bad year. - From The 2023 Notebook: There’s a sense overall from marketers and agency execs that [early 2023 will be all about caution](, with many pulling back on experimental budgets to stick to media channels that are more tried and true. - From The 2023 Notebook: Holding companies and independent agencies have [rushed to build up commerce media units]( — it’s a new vein of revenue that takes advantage of the surge of new retail media networks and e-commerce companies. - This week's [Digiday+ Future of TV Briefing]( looks at some of the top questions facing the TV, streaming and digital video industry in 2023. - Stagwell is [launching a new unit]( in its Marketing Cloud division, incorporating augmented reality, QR codes and a new travel media marketplace -- all to be announced at CES. - At CES, [Neutrogena announced a partnership]( with Nourished, a 2-year-old vitamin brand that 3D-prints customized gummy supplements. Other things to know about - Join us for [Digiday's Media Buying Summit]( from March 6-8 in New Orleans, LA as we discuss the trials and successes of navigating very important industry challenges. Secure your pass before January 23 to save. - With social media and video capturing the attention of so many consumers, marketers are increasing investments in both mediums to [reach audiences where they are](. Sponsored by QuickFrame by MNTN. - With the proliferation of channels and ever-evolving marketing KPIs, industry benchmarks have developed blindspots that are [impacting the way advertisers measure their campaigns](. Sponsored by DISQO. Top Stories Ivy Liu [Data Regulation]( [Marketers are left head scratching over 2023 after the pure chaos that was digital advertising last year]( After a chaotic 2022, digital marketers hope for a less turbulent 2023. But there are no promises. howdy! [Navigating Economic Instability]( [Amidst the market carnage, a silver lining is emerging for some ad tech companies]( For ad tech CEOs in a crisis-battered ad industry, it was an oddly optimistic end to an objectively bad year. [Sponsored by Yext]( [Report: Explainer’s guide to a headless CMS]( While some marketers believe a decoupled CMS and a headless CMS are the same, this isn’t the case. A headless CMS separates the front and back end to allow marketers more flexibility. Advertisement howdy! [Managing Through Crisis]( [Caution, conservative budgeting to dominate Q1 2023 as marketers look to 'outsmart' rather than 'outspend']( There’s a sense overall from marketers and agency execs that early 2023 will be all about caution, with many pulling back on experimental budgets to stick to media channels that are more tried and true. [Sponsored by QuickFrame]( [How marketers are navigating social media video growth, audience, creative and optimization]( With social media and video capturing the attention of so many consumers, marketers are increasing investments in both mediums to reach audiences where they are. howdy! [Strategizing for the Future]( [How much will commerce media grow for media agencies in 2023?]( Holding companies and independent agencies have rushed to build up commerce media units — it’s a new vein of revenue that takes advantage of the surge of new retail media networks and e-commerce companies. Advertisement [Sponsored by Trusted Media Brands]( [Brands are redefining their influencer strategies]( By working with creators that are genuinely passionate about a brand, marketers and influencers collaborate on more effective content. howdy! [Business of TV]( [Future of TV Briefing: 5 questions about the future of TV in 2023]( This week’s Future of TV Briefing looks at some of the top questions facing the TV, streaming and digital video industry in 2023. howdy! [Experimental Channels]( [Stagwell arms its Marketing Cloud quiver with its growing AR business, QR code functionality]( Stagwell is launching a new unit in its Marketing Cloud division, incorporating augmented reality, QR codes and a new travel media marketplace — all to be announced at CES. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. 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