Behind closed doors: the intrigue and reality of platform marketer councils

The truth is, these councils are ways for the platforms to curry favor with senior marketers and extract market intelligence from them. May 20, 2024 [Behind closed doors: the intrigue and reality of platform marketer councils]( The truth is, [platform marketer councils are ways for the platforms to curry favor]( with senior marketers and extract market intelligence from them. Additional coverage: - Digital Content Next, a non-profit aimed at promoting the interests of online publishers, is [offloading its ad tech arm TRUSTX to Symitri]( following months of strategic deliberations. - What used to be a relationship business with finite parameters (aka the upfront) has become tech-heavy and snarky. Could this be the end so long predicted? We tackle this question in [this Digiday+ Media Buying Briefing](. - At the Digiday Programmatic Marketing Summit, agency executives participated in closed-door town hall discussions, in which they were granted anonymity for their candor. And [they were quite candid about the challenges]( they are having to confront. - Major game publishers’ flirtation with in-game ads has yet to blossom into a full romance in 2024 — but [the question of advertising has become nearly impossible for them to avoid](, as shown by Electronic Arts CEO Andrew Wilson’s endorsement of the revenue stream during the company’s earnings call last week. - Independent boutique agency [Exverus Media is reshaping what KPIs and client expectations]( amid marketing shifts. - The Washington Post [added AI-generated audio (and AI-read ads)]( to three politics- and policy-focused newsletters. - The agency behind names like Blackberry, Subaru and InDesign is [researching emotions and associations consumers have with AI](. ICYMI check out all our coverage from the upfront: - [Inside YouTube’s 2024 upfront pitch to advertisers]( - [TV networks embrace AI at the upfront to improve audience targeting and commerce]( - [How streaming muscled its way into the upfront spotlight among the OGs of TV]( - [How indie agencies will compete with holding companies during the upfront]( - [Future of TV Briefing: How upfront ad sellers’ ‘advanced audiences’ pitches have, um, advanced this year]( - [‘Fasten your seat belt’: What to watch for in this year’s TV and streaming advertising upfront market]( - [Digiday+ Research: How advertisers are approaching spend in the upfront market]( - [Amazon’s upfront debut crowns its courtship of adland]( - [Twitch is just another piece of the video content portfolio at Amazon’s upfront debut]( Other things to know about - The [Digiday Awards]( have recognized industry leading work from Disney, P&G and many more. Submit your entries by Friday, June 21 to save. - Publishers are [leveraging new and emerging solutions]( to foster increased monetization and operational efficiency in the wake of third-party cookie deprecation. Sponsored by PubMatic. - With high-quality data, marketers develop more robust insights into their audiences to [improve campaign performance and drive growth](. Sponsored by Acxiom. Top Stories Ivy Liu [Marketing on Platforms]( [Behind closed doors: the intrigue and reality of platform marketer councils]( The truth is, these councils are ways for the platforms to curry favor with senior marketers and extract market intelligence from them. howdy! [Life Beyond the Cookie]( [Digital Content Next divests TRUSTX to Symitri]( The new venture will emerge as a real-time data clean room called Symitri following a $5 million investment. Advertisement [Sponsored by Clinch]( [Agencies and brands: How are you measuring your ad-serving performance?]( Agencies and brands: We want to know the ad-serving challenges and opportunities you’re encountering in 2024. howdy! [Business of TV]( [Media Buying Briefing: How the upfront has changed over the last 30 years]( What used to be a relationship business with finite parameters has become tech-heavy and snarky. Could this be the end so long predicted? [Sponsored by Klaviyo]( [How brands are identifying pain points in their tech stacks]( Even if an e-commerce brand’s tech stack is as simple as an online store and email marketing platform, teams must consider where their data comes from and where it is going. howdy! [The Programmatic Marketer]( [‘There’s a lack of trust’: Agency execs discuss AI, cookie burnout and inventory issues during the Digiday Programmatic Marketing Summit]( At the Digiday Programmatic Marketing Summit, agency executives participated in closed-door town hall discussions, in which they were granted anonymity for their candor. Advertisement [Sponsored by A+E]( [Q&A: How advertisers are connecting attention to recall]( In this new Q&A, learn more about why attention is on marketers’ minds, how advertisers can use it and how they’re connecting it to recall. howdy! [Gaming & Esports]( [It's becoming impossible for game publishers to avoid the question of advertising inside premium titles]( Major game publishers’ flirtation with in-game ads has yet to blossom into a full romance in 2024 — but the question of advertising has become nearly impossible for them to avoid, as shown by Electronic Arts CEO Andrew Wilson’s endorsement of the revenue stream during the company’s earnings call last week. howdy! [The Programmatic Marketer]( [Why Exverus' head of strategy is marrying performance with brand in programmatic]( Independent boutique agency Exverus Media is reshaping what KPIs and client expectations amid marketing shifts. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. 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