Pitch deck: How Amazon is talking to marketers about Performance+

It’s designed to make campaign creation and management as easy as possible, and sits within Amazon’s demand-side platform. May 22, 2024 [Pitch deck: How Amazon is talking to marketers about Performance+]( Amazon has joined the likes of Google and Meta by [launching its own black box-style ad campaign called Performance+](, the pitch deck for which was shared with Digiday. Additional coverage: - [This week’s Digiday+ Future of TV Briefing]( looks at the state of play for measurement currencies as advanced audiences become a focal point in this year’s upfront market. - Less than a week after expanding AI-generated search, [Google is already bringing ads to AI Overview](. - Roblox’s foray into advertising is a potential godsend for marketers looking to reach both Gen Z and gamers at large. But the company’s stronghold on its young audience [might be a double-edged sword](. - Lily’s Kitchen, a premium brand operated by Nestlé Purina, has begun to [incorporate eye-tracking audience panels into its campaign measurement]( with the aim of using audience attention as a proxy for ad effectiveness. - Managers are prevented from joining unions because it creates a conflict of interest, according to the National Labor Relations Act. [Listen to episode five of the third season of our podcast The Return.]( Other things to know about - Your last chance to save on entries for the [Digiday Technology Awards]( is this Friday, May 24. Join the ranks alongside past winners including Rakuten, The New York Times and many more. - In light of addressability changes in the market, publishers are [going beyond first-party data and rethinking the fundamentals of their tech stack](. Sponsored by PubMatic. - Recent developments have [transformed CTV into a more reliable and lucrative advertising channel]( for broadcasters and brands. Sponsored by Nexxen. Top Stories Ivy Liu [Marketing on Platforms]( [Pitch deck: How Amazon is talking to marketers about Performance+]( It’s designed to make campaign creation and management as easy as possible, and sits within Amazon’s demand-side platform. howdy! [Business of TV]( [Future of TV Briefing: One area where the upfront measurement currency conversation is advancing]( This week’s Future of TV Briefing looks at the state of play for measurement currencies as advanced audiences become a focal point in this year’s upfront market. Advertisement [Sponsored by Klaviyo]( [How e-commerce and brand marketers are deploying AI trends]( According to a recent global survey of more than 1,500 e-commerce and brand marketers, 53% of respondents use predictive or conversational AI to aid in curating insights — going beyond ChatGPT to better serve their customers. Download this report for more insights into how marketers are using AI. howdy! [Generative AI]( [Google rolls out more tools for advertisers — including new formats for AI-generated search]( Less than a week after expanding AI-generated search, Google is already bringing ads to AI Overview. [Sponsored by A+E]( [Q&A: How attention, search and recall are producing more effective video ad metrics]( In this new Q&A, leadership from A+E discusses using attention metrics to connect recall and search, measuring attention and implementing attention-driven insights. howdy! [Gaming & Esports]( [As Roblox expands its advertising network, child safety concerns are on the horizon]( Roblox’s foray into advertising is a potential godsend for marketers looking to reach both Gen Z and gamers at large. But the company’s stronghold on its young audience might be a double-edged sword. Advertisement [Sponsored by Adstra]( [What the 1-in-60 rule means to digital advertisers]( Data-driven advertisers are turning to the 1-in-60 rule, which underscores the importance of precision in targeting strategies and data sets used for measurement. howdy! [Future of Measurement]( [Why Purina's premium brand sees eye-tracking as a viable replacement for third-party cookies]( The pet food brand is using attention as a stand-in measure for performance. howdy! [Future of Work]( [Where do middle managers find support for themselves?: The Return podcast, season 3, episode 5]( Managers are prevented from joining unions because it creates a conflict of interest, according to the National Labor Relations Act. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](