‘People have to be more aware of bullshitters’: Why there’s a push for more realism in advertising now

This week, Digiday+ members received exclusive access to marketing editor Kristina Monllos’s exploration into advertising’s shifting standards around the industry’s “fraud problem.” Additionally, members gained valuable insights from Insider’s svp of programmatic and data strategy, Jana Meron, about how first-party data helps Insider’s sales team while also tracking user behaviors and personas beyond the site. Check out a taste of our recent coverage below and [subscribe to Digiday+]( for access to all member exclusives, original research and charts, live digital events, reports and guides and much more. [‘People have to be more aware of bullshitters’: Why there’s a push for more realism in advertising now]( If you spend any time on Twitter or LinkedIn you’ve likely seen viral posts from advertising stars who pitch themselves as experts on anything and everything in the ad world. In advertising, there’s long-been a “fraud problem” in that the industry has a surplus of poseurs or bullshitters, as [Shareen Pathak put it in 2017](, who get by spouting ideas about how to make the industry better, but often they aren’t doing the real work in the weeds — or even c-suite. That might be changing now as agencies are undergoing massive changes due to the coronavirus pandemic. To access the full member exclusive, [subscribe to Digiday+ here.]( [‘Contextual on steroids’: How Insider is tracking and scaling audience behavior using first-party data]( In this edition of Digiday+ Talks, Jana Meron, svp of programmatic and data strategy for Insider, discusses how first-party data not only helps give the company’s sales team a better understanding of how a campaign might perform, but also how it can extend well beyond the confines of Insiders’ websites. To access the full Talk, including the on-demand video, presentation slides and key learnings, [subscribe to Digiday+ here.]( [TV networks begin to signal willingness to prioritize streaming over linear]( A former TV industry executive described TV networks’ transition to streaming as “a move between mountains.” The legacy TV business has been in a downhill slide, while the streaming business is ascendant. But to move from TV’s peak to streaming’s steep slopes, TV networks first have to go through the valley between the two, said the executive, implying that the transition would require the decline—voluntary or not—of networks’ legacy businesses. To access the full member exclusive, [subscribe to Digiday+ here](. For full access to all member exclusives, original research gleaned from industry insiders, live digital events, reports and guides and much more, subscribe below. [SUBSCRIBE]( More top stories [Publishers prep for back-to- school bump as traditional shopping models and items shift due to uncertain return this fall]( By Max Willens [‘Hooked on the Facebook drug’: Media buyers say smaller brands will return to the platform, but bigger brands will continue to boycott]( By Kristina Monllos [‘It’s a significant change’: Twitter’s Mopub weighs in-app ad growth plan amid Apple’s upcoming privacy update]( By Seb Joseph [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( Digiday Media One Liberty Plaza | 9th Floor New York, NY 10006 You received this email because you're signed up to receive updates about Digiday editorial products. Change your preferences below to stop receiving them. Unsubscribing will remove you from ALL Digiday email. [Share]( [Tweet]( [Share]( [Forward]( [Preferences]( | [Unsubscribe](