Inside brands like Powerade, Reese's and Old El Paso's Olympic and Paralympic influencer play

The Coca-Cola Company and Hershey share influencer plans ahead of the Games. May 09, 2024 [PRESENTED BY]( [Is it time to change the agency holdco model?]( Industry observers wonder if it's best to [build, buy or rip up and start again]( with the agency holding company model. Additional coverage: - The Coca-Cola Company and Hershey's [share influencer plans]( ahead of the Olympic Games. - Some publishers are expecting the worst while others aren't sweating the "what ifs" as Oct. 1 approaches. [More in this Digiday+ Media Briefing.]( - This [final installment in Digiday’s multi-part series covering the top ad-supported streaming services]( examines the success metrics advertisers consider when placing ads on streaming platforms and the challenges they face on those platforms. - The international reality television franchise ["The Voice" has launched its own virtual experience]( inside the metaverse platform The Sandbox. - Independent marketing and communications agency [Boathouse is adding a supplier diversity program]( as part of an effort to expand its diversity initiatives more widely. - [This edition of the Digiday+ Research Briefing]( examines how influencers see more Instagram engagement with still images than Reels, how publishers aren’t yet worried about the impact of a potential TikTok ban on their revenues and what types of first-party data are most important to marketers for ad targeting on streaming platforms. - “Dota 2” has joined “Counter-Strike” on Blast.tv, becoming only the second esport to be featured on the platform. [Digiday spoke to Blast.tv head of product Rory McEvoy]( to learn why Blast.tv is going all-in on “Dota 2.” Other things to know about - Marvel Studios, eBay, HelloFresh and Peacock are among this year's Digiday Content Marketing Awards winners. [Check out the full winner's announcement here](. - For Gen Z, brand loyalty appears to have less to do with the brand itself than with [how that brand aligns with their values](. Sponsored by Acxiom. - Publishers are [leveraging new and emerging solutions]( to foster increased monetization and operational efficiency in the wake of third-party cookie deprecation. Sponsored by PubMatic. Top Stories Ivy Liu [The Creator Economy]( [Inside brands like Powerade, Reese's and Old El Paso's Olympic and Paralympic influencer play]( The Coca-Cola Company and Hershey share influencer plans ahead of the Games. howdy! [Beyond Ads]( [Media Briefing: News publishers prep for possible ad slumps as election season nears]( Some publishers are expecting the worst while others aren’t sweating the “what ifs” as Oct. 1 approaches. [Sponsored by Activision Blizzard Media]( [How expansive platforms and player personas are fueling advertiser engagement]( According to new research from Activision Blizzard Media, differences in playing behavior impact the likelihood of identifying as a gamer and how players receive and respond to in-game advertising. Advertisement howdy! [Business of TV]( [CMO Strategies: Advertisers weigh success metrics and challenges on ad-supported streaming platforms]( This is the fifth and final installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In this report, we examine the success metrics advertisers consider when placing ads on streaming platforms and the challenges they face on those platforms. [Sponsored by Acxiom]( [How brands are activating purchased data]( Marketers are optimizing campaign targeting and messaging by leveraging data-driven consumer insights. howdy! [Gaming & Esports]( [Why The Voice is investing in a cross-platform metaverse strategy]( ITV Studios’ expansion into metaverse platforms represents one way the company is looking to take advantage of its ownership of the broader The Voice brand without having to deal with regional partners such as NBC. Advertisement [Sponsored by Klaviyo]( [The AI trends e-commerce brands are deploying for a competitive edge]( Brands are going beyond generative AI tools like ChatGPT and using AI applications for marketing tasks like product recommendations, website personalizations, testing and optimization. howdy! [Equality and Opportunity]( [Indie agency Boathouse creates supplier diversity program as agencies expand external DEI efforts]( Independent marketing and communications agency Boathouse is adding a supplier diversity program on May 16 as part of expanding its diversity initiatives more widely. howdy! [The Creator Economy]( [Research Briefing: Still images receive more attention than Reels on Instagram]( In this edition of the Digiday+ Research Briefing, we examine how influencers see more Instagram engagement with still images than Reels, how publishers aren’t yet worried about the impact of a potential TikTok ban on their revenues and what types of first-party data are most important to marketers for ad targeting on streaming platforms, as seen in recent data from Digiday+ Research. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). 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