Publisher strategies: How The Atlantic, Condé Nast​​​​​​​, Forbes are more are optimizing revenue streams

Whether it's the latest on the demise of the third-party cookie or diving into publisher revenue strategies, Digiday+ unlocks an edge for media and marketing leaders through a set of exclusive benefits and features. Recently, members have had access to a deep dive into how publishers are optimizing revenue streams, including insights from leaders at The Atlantic, Condé Nast, Gannett, Forbes and more. Get a taste of this exclusive content below and [subscribe]( for full access to original research, weekly briefings, reports and guides, member events and much more. [SUBSCRIBE]( [Publisher strategies: How publishers are optimizing revenue streams]( [By L]([i Lu and Catherine Wolf]( [Publishers are placing their bets on both traditional and alternative revenue streams in 2024 — even after a tumultuous 2023, when publishers’ revenues turned out to be less lucrative than expected and the media industry saw a seemingly endless cycle of layoffs.]( [Despite those challenges, direct-sold display ads remained a top revenue driver for publishers throughout 2023 and, in actuality, direct-sold ads have been publishers’ top revenue stream since 2020. This is according to Digiday+ Research surveys of publisher professionals conducted over the past four years. Programmatic ads have consistently come in second place among publishers’ revenue sources, followed by branded content and video advertising, according to Digiday’s surveys.]( However, with publishers facing declining referral traffic from search and social platforms, steeper competition for scale-focused campaign budgets, and a myriad of other woes impacting ad revenue, some publishers are growing their focus on events in 2024, while others are placing a renewed focus on subscriptions. [READ MORE]( More Recent Member Exclusives [Digiday+ Research: Publishers turn their focus away from subscriptions]( [Media Briefing: Publishers explore the business-side applications of generative AI]( [Future of TV Briefing: How Axios Entertainment is looking to expand its original programming business]( [Marketing Briefing: How eBay is experimenting with generative AI for more ad personalization now]( Have a question on memberships? [Contact our Digiday+ team](mailto:help@digiday.com). [Share]( [Tweet]( [Share]( [Forward]( Digiday Media 462 7th Ave Office 06-01 New York, NY 10018 You received this email because you're signed up to receive email from Digiday. Unsubscribing will remove you from ALL Digiday email. [Preferences]( | [Unsubscribe](