Of cats & dogs: The role of pets in a marketing mix; The Times of India tops news media brand trust rankings, again and more

[-]( [Of cats & dogs: The role of pets in a marketing mix…]( With more and more brands featuring pets in their creatives and campaigns, Social Samosa deep dives into what works in pet marketing and the rules and regulations to remember while featuring furry companions in ads. [READ MORE]( [-]( [The Times of India tops news media brand trust rankings, again]( With a trust score of 77.6, The Times of India emerged as India’s most trusted news brand, ahead of the likes of Twitter and BBC in a TOI survey conducted by Nielsen. The brand celebrated yet another win with an innovative advertising campaign that showcases TOI’s role in being the savior of truth amidst the eternal battle between truth (T) and false (F). a [READ MORE]( [-]( [‘Across the Spider-Verse’ Movie Marketing strategy jumps multiple universes]( Spider-Man: Across the Spider-Verse has swung into theatres and generated $51.75 million on its opening day globally. In India, its social media strategy jumped across the universes of Spidey-themed memes, social media activation, and strategic collaborations with partner brands, here’s how. a [READ MORE]( [-]( [MullenLowe changes its brand identity to show more fluidity]( The new brand identity was created by MullenLowe U.S. and led by head of design, João Paz and sees the agency moves to a more fluid representation of their octopus. a [READ MORE]( [-]( [Nothing appoints Pranay Rao as Marketing Director, India]( Pranay Rao joins Nothing as the Marketing Director, India; he will be responsible for developing brand strategies, and more. a [READ MORE]( [-]( [Rachel Conlan joins Binance as VP – Global Marketing]( Rachel Conlan will lead Binance’s marketing and brand campaigns worldwide as the company sets on expanding its leadership position. a [READ MORE]( [-]( [Echo Li joins Dentsu Sports as Global Chief Commerical Officer]( Echo Li will work with the global executive team with a focus on the APAC region. She will also be tasked with growing the agency’s brand consulting capability across APAC. a [READ MORE]( [-]( [Chimp&z Inc promotes Rishi Raj to AVP & Sean Pereira to Creative Director]( The two major elevations are in a bid to scale up operations and drive business growth for Chimp&z Inc in the South Asian region. a [READ MORE]( [-]( [Mixed Route Juice bags the digital and social mandate for Nutri Binge]( Mixed Route Juice will focus on strengthening the brand’s presence in the health and wellness-focused Foods & Beverage market. a [READ MORE]( [-]( [Maruti Suzuki Appoints AdGlobal360 for PAN India Hyperlocal Marketing]( AdGlobal360 wins the mandate for managing the PAN-India Hyperlocal Marketing of Maruti Suzuki India Limited. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](