The week that was: Round up of Campaigns, News and Trends

[Image] Round Up of the Week Dear reader, Pride month is here. As parades of celebration begin offline, brands will soon start rolling out their campaigns. It is important to remember, as said in a WPP [report]( “The annual change of logo for pride month may be where communications start but shouldn’t end.” To understand how to get LGBTQIA+ representation right, you can [read]( people from the community have to [say](. While we have covered where the advertising industry is lacking enough, we want to know your thoughts on where the media industry can do better. We have decided to include queer folks in our day-to-day stories more actively and would be sharing a list of LBTQIA+ folks from the A&M industry so that media reporters can also start reaching out to them. We would love to hear your honest opinions on this, feel free to call us out. Write to us content@socialsamosa.com. Apart from supporting the queer community in ads, brands are also trying to integrate Artificial Intelligence (AI) into their campaigns actively. The threats of lost jobs and lack of guidelines aside, brands and agencies are freely experimenting with Artificial intelligence i.e. AI campaigns. Generative AI and deep fake are steering the future of what advertising could be like. We decided to curate a list of[early adopters]( understand how Indian Brands are [embracing AI]( stay ahead of the curve. [Image] Regional marketing has also been a buzzword and who better to learn from than regional OTT apps? Social Samosa did a deep dive into the [marketing strategies of regional language content.]( What are the basics? How do OTT platforms and production houses reach these diverse audiences? Experts weigh in. [Image] Another brand that leads by example is Liquid Death. Based in the US, it has often taken a [bold and bizzare]( route to connect with consumers and spread an important message. In other news, IPL concluded this week on a high note. As Chennai Super Kings lifted the cup for the fifth time, and MS Dhoni and Ravindra Jadeja won their fans’ hearts, [brands]( joined in to celebrate the yellow team and men that led the team to victory. Another most awaited event in the A&M industry is Cannes Lions 2023 and as it approaches, Social Samosa went through the [Cannes Lions winning campaigns]( from the previous year. Experts actively involved in the creative process revealed their learnings while packaging campaigns that make a case study worth replicating. Hear from the lions that made a roar last year, who also share some Do’s and Don’ts. That’s all from us this week. For more updates, stay tuned! Warm regards, Karuna Head of Content Social Samosa If you no longer wish to receive mail from us, you can [unsubscribe]( Social Samosa, 703, Cosmos Plaza, J.P. Road, D.N. Nagar Metro Station , Andheri West, Mumbai, Maharastra, 400053, India