#SSIPLWatch: Deepak Chhabra & Vivek Chaturvedi on how Timex’s legacy meets championship spirit of Gujarat Titans; Opinion: Why are brands taking their creative teams in-house and more

[-]( [#SSIPLWatch: Deepak Chhabra & Vivek Chaturvedi on how Timex’s legacy meets championship spirit of Gujarat Titans]( Timex India is running a lengthy inning in partnership with Gujarat Titans as their official timekeeper. In conversation with Deepak Chhabra and Vivek Chaturvedi from Timex, we dive into the pitch to understand how the collaborators are maintaining their strike rate on performance indicators. [READ MORE]( [-]( [Opinion: Why are brands taking their creative teams in-house]( Kartik Johari of Nobel Hygiene mulls over the multiple reasons why having an in-house creative team can be beneficial for brands, especially in the age of AI. a [READ MORE]( [-]( [Brand Saga: McDowell’s No.1 – An ode to ‘Yaari’ with Bollywood, sports & music]( The brand has leveraged India’s passion and love for sports, Cinema, and music with the likes of MS Dhoni and Farhan for its campaigns. This week we revisit McDowell’s No.1 advertising journey to discover how the brand strived to become the equivalent of friendship in India. a [READ MORE]( [-]( [65% of consumers want brands to ‘wow’ them: Wunderman Thompson]( As per the Wunderman Thompson report, ‘The Age of Re-enchantment’, almost two-thirds (65%) of respondents say they want brands to wow them with spectacular advertising. a [READ MORE]( [-]( [Future Generali India Life Insurance appoints Geetanjali Chugh Kothari as CMO]( In her role as the CMO, Geetanjali will be responsible for leading the organization’s marketing, communications, digital, and customer experience initiatives. a [READ MORE]( [-]( [mSix&Partners wins Integrated Media Mandate for Dr. Reddy’s OTC Business]( The mandate includes TV, Print, Radio, Digital, and OOH and will focus on crafting detailed micro-marketing solutions with a clear focus on the regionalization story for Reblanz ORS brands. a [READ MORE]( [-]( [FuelBuddy awards digital marketing & creative duties to One Source]( FuelBuddy partnered with One Source for their UAE launch and expansion. The partnership will include digital marketing, content marketing, performing marketing, and creative duties for FuelBuddy’s UAE business. a [READ MORE]( [-]( [​​​​Aditya Birla Capital appoints Dentsu Creative India as lead brand communications agency]( Dentsu Creative India will manage the Aditya Birla Capital corporate brand and five of its subsidiaries. The account will be serviced from the agency’s Mumbai office. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](