Inside: Juicy Chemistry’s digital marketing footprint; Colgate’s new campaign brings in light-heartedness to advocate teeth nourishment and more

[-]( [Inside: Juicy Chemistry’s digital marketing footprint]( Launched in 2014, personal care brand Juicy Chemistry – alongside their makeup range Colour Chemistry, aims to bring in new trends in the organic personal care segment. Co-founder Megha Asher shares what led to the brand’s birth and how their social media strategy has taken shape. [READ MORE]( [-]( [Colgate’s new campaign brings in light-heartedness to advocate teeth nourishment]( Conceptualised by WPP@CP, the campaign adds a layer of enjoyable storytelling to an integral insight. a [READ MORE]( [-]( [Case Study: How McDonald’s leveraged influencer marketing to acquire 22.6K new users]( Influencer marketing enabled McDonald’s to reach a new audience segment of 22.6k unique new users that had not been targeted previously and also garner 31 million+ reach. a [READ MORE]( [-]( [Amit Doshi on Britannia exploring the coffee-snack industry with Biscafe]( As Britannia shifts the conversation of tea and biscuit to coffee and crackers with Biscafe, Amit Doshi talks about how the product fits in the expanding coffee industry. The product & its marketing explore the coffee ecosystem through celebrity and influencer associations and content creation. a [READ MORE]( [-]( [Digital overtakes TV during IPL: BARC and data.ai]( On average 97 million viewers tuned in on JioCinema daily during IPL 23, as compared to 93 million viewers on TV, as per the BARC and data.ai’s report. a [READ MORE]( [-]( [​​​​Campaign Face Off: Star Sports & JioCinema – The IPL Blitzkrieg]( In conversation with industry experts, Social Samosa tries to decode who did it better on the marketing front: Star Sports vs JioCinema. We take a closer look at the platforms’ marketing activities on social, digital and discuss which marketing tactic has an upper hand. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](