#SSIPLWatch: Max Life’s Rahul Talwar on building inclusive communication in the insurance industry; ABBYs 2023: The craft of creating winning campaigns and more

[-]( [#SSIPLWatch: Max Life’s Rahul Talwar on building inclusive communication in the insurance industry]( To represent all breadwinners in the insurance industry, Max Life Insurance has tweaked their marketing strategy. Rahul Talwar of Max Life Insurance takes us through #FrontFootPe campaign, which aligns with IPL, and explains how the insurance sector should be more inclusive. [READ MORE]( [-]( [ABBYs 2023: The craft of creating winning campaigns]( Ahead of the ABBYs, Social Samosa has a brief chat with the Award Governing Council which includes Partha Sinha, Rana Barua, and Ajay Kakar. The trio talks about the fundamentals of the awards and gives a view of the new categories. a [READ MORE]( [-]( [Dettol’s new campaign encourages children to explore for a better, brighter future]( With the new campaign #DettolProtectsTomorrow, Dettol aims to empower mothers to build a better and safe future for their kids. a [READ MORE]( [-]( [In-game advertising company Frameplay enters the Indian market]( This partnership between Frameplay and Gamestack will allow brands to reach a vast audience of engaged Indian gaming communities. a [READ MORE]( [-]( [Dentsu appoints Prerna Mehrotra as Chief Client Officer]( Dentsu’s Prerna Mehrotra joined the network in 2016 and will be focusing on delivering an elevated client experience. a [READ MORE]( [-]( [Rishi Sen joins Digitas India as Senior VP & Business Head – West]( Digitas India appoints Rishi Sen as Senior Vice President and Business Head-West; he will be responsible for overseeing the agency’s business operations in the western region of India, and more. a [READ MORE]( [-]( [Rediffusion appoints Divyanshu Bhadoria as CSO]( Divyanshu will work with Dr. Sandeep Goyal on new initiatives that the agency has in the pipeline and strengthen the thinking and output at their think tank Red Lab. a [READ MORE]( [-]( [​​​​HomeLane appoints 22feet Tribal Worldwide for digital & production mandate]( 22feet Tribal Worldwide would be expected to combine strategic thinking with creative capabilities and bring out fresh ideas to the world of home interiors for HomeLane, the home interior solutions provider. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](