The week that was: Round up of Campaigns, News and Trends

[Image] Round Up of the Week Hola Amigos Here is a download of the hottest trends and campaigns in the coolest season (figuratively) because heatwaves be freaking us out. With IPL ongoing and Goafest and Mother's Day closing in, the advertising and digital industry is having one of the busiest pre-festive week, so take a minute to absorb all that went down. Keeping mothers on priority (as we should), industry experts contributed to our [editorial feature]( describing the changing portrayal and perception of mothers in camapigns. Sanjula Miglani, Swiggy (Instamart), shared an [opinion]( on a working mother joining back office and gave us a glimpse into walking in a working mother's shoes. Keeping up with the scoreboard of the thrilling sporting league, we deep dive into the association of [Bisleri]( and [Spinny]( with this IPL season. The countdown to Goafest begins and the pre-buzz [campaign]( is out now. Apart from the topical themes we have a roster of intriguing pegs and expert insights on the hot topics of [packaging regulations]( movie marketing strategy of Netflix's release [TJMM]( and the social media strategy of [Daily Objects]( and a look inside their aesthetic expression. PS: Elon Musk is no longer the [CEO of Twitter]( so his tweets are about to get more interesting. Read on and stay cool. Stay Hydrated Adios Paawan Sunam Social Samosa If you no longer wish to receive mail from us, you can [unsubscribe]( Social Samosa, 703, Cosmos Plaza, J.P. Road, D.N. Nagar Metro Station , Andheri West, Mumbai, Maharastra, 400053, India