SSIPLWatch: Bisleri’s Tushar Malhotra on leveraging IPL to promote sports and hydration; The working mother: Coming back to work and more

[-]( [SSIPLWatch: Bisleri’s Tushar Malhotra on leveraging IPL to promote sports and hydration]( Tushar Malhotra of Bisleri International Pvt. Ltd. walks us through the brand’s IPL marketing plan, how it is building better youth connect and keeping up with greener advertising. [READ MORE]( [-]( [The working mother: Coming back to work]( Coming back to work after a break is difficult, but for a working mother, it’s that and some more. Sanjula Miglani of Swiggy pens an opinion piece on how organisations help mothers returning to work smoothly transition into their new normal and more. a [READ MORE]( [-]( [Mirinda rebranding: Evolving from minimalism to maximalism]( After Pepsi’s rebranding exercise, PepsiCo’s Mirinda has also unveiled their new logo. The new identity aims to target Gen-Z. Social Samosa takes a look at the evolution of the brand’s logo through the years as seen in their ads. a [READ MORE]( [-]( [Twitter Purge: Musk is winding down accounts that have been inactive]( Elon Musk has announced that users globally may experience a drop in their follower count as Twitter Purge is now being executed on accounts that have had no activity for several years. a [READ MORE]( [-]( [Ad veteran Pratap Bose no more]( Bose passed away in Gurgaon early morning today due to a major illness. His career spanned decades as he worked at Ogilvy and Mather India and DDB Mudra Group. a [READ MORE]( [-]( [aha elevates Rajshekhar Baddam as the Marketing Head]( Sociowash will be responsible for delivering services like social media management, performance marketing, and influencer marketing for Anko. a [READ MORE]( [-]( [​​​​Sociowash bags Anko’s digital mandate]( Sociowash will be responsible for delivering services like social media management, performance marketing, and influencer marketing for Anko. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](