Making of Spinny IPL campaign: Arshdeep Chhabra, Tanya Mahendru & Arjun Varain Singh lift the veil; Microsoft’s Sandeep Alur on the concerns raised by Generative AI and more

[-]( [Making of Spinny IPL campaign: Arshdeep Chhabra, Tanya Mahendru & Arjun Varain Singh lift the veil]( Spinny’s IPL campaign shows legendary cricketers in a fresh light. With Arshdeep Chhabra, Tanya Mahendru, and Arjun Varain Singh, Social Samosa goes behind the scenes – right from campaign conceptualisation to edit variations. [READ MORE]( [-]( [Microsoft’s Sandeep Alur on the concerns raised by Generative AI]( Some days ago, we were seeing the image of Joe Biden and Donald Trump meeting in the White House while in reality, Trump was in a different city. While this is not the first instance of generative AI creating a stir and raising concerns, it also outlined the potential of generative AI. Here, Sandeep Alur discusses the several concerns AI has been raising. a [READ MORE]( [-]( [How Goafest is generating buzz using throwbacks, contests and AI]( Diving deeper into the theme ‘The Future of Creativity,’ here’s how Goafest is creating a buzz around its upcoming festival by releasing videos made using AI and deep fake technology and keeping nostalgia at the center. a [READ MORE]( [-]( [Reebok’s new ad encourages audiences to break free from limitations]( Reebok launches ‘I am the New’ campaign as an emotional call-to-action for people who have been held back by stereotypes or felt like they didn’t fit in. a [READ MORE]( [-]( [The Glitch’s Pooja Jauhari and Varun Duggirala start a new content venture]( The content company named ‘Plot Device Entertainment’, focuses on building content, products, and experiences on ‘Life Education’ for children and their families. a [READ MORE]( [-]( [Alisha Furniturewalla joins Saatchi & Saatchi Propagate as VP]( Alisha Furniturewalla will be responsible for leading the agency’s client portfolio and driving business growth in the region. a [READ MORE]( [-]( [​​​​MG Motor India appoints Tilt Brand Solutions for MG Comet EV]( The digital marketing agency will help Zuno to improve their online visibility, drive more traffic to their website, and ultimately acquire more customers. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](