Case Study: How PUMA’s WPL campaign tackling gender bias reached 300 million+ users; How Plum’s #LikeAMother campaign garnered 3L+ campaign impressions and more

[-]( [Case Study: How PUMA’s WPL campaign tackling gender bias reached 300 million+ users]( PUMA encouraged the audience to break the gender bias around cricket with WPL campaign #IndianCricketTeamCaptain HarmanpreetKaur. The campaign focussed on making Google searches around Indian cricket team captain, more inclusive. [READ MORE]( [-]( [The era of transparent packaging: What brands need to know about FSSAI’s new packaging regulations]( As a brand operating in the packaged food space, it is crucial to keep up with these changing norms from the FSSAI. Almond Branding’s Shashwat Das gives a few tips. a [READ MORE]( [-]( [How Plum’s #LikeAMother campaign garnered 3L+ campaign impressions]( On the occassion of Mother’s Day, Plum invited its followers to celebrate individuals in our life who may not be our mother but certainly look after us like one, through their #LikeAMother campaign. a [READ MORE]( [-]( [How Ryan Reynolds couples motherly affection with campaigns]( Ryan Reynolds blends the motherly innocence into promotional campaigns for Mint Mobile and Aviation Gin to promote new offerings and celebrate Mother’s Day. a [READ MORE]( [-]( [Ratiesh Sharma joins Biz2X as Vice President and Head of Marketing]( Biz2X appoints Ratiesh Sharma as Vice President and Head of Marketing; he will focus on building the brand in India, drive brand awareness, and more. a [READ MORE]( [-]( [Shemaroo onboards Anuja Trivedi as CMO]( Anuja will lead the company’s overall marketing strategy and will be responsible for driving business growth, leading strategic initiatives and strengthening consumer engagement. a [READ MORE]( [-]( [Verve Media bags the SEO mandate for Chokore]( Verve Media wins the SEO mandate for accessories brand Chokore; the agency will create effective strategies to improve brand awareness through their services. a [READ MORE]( [-]( [​​​​Zuno partners with 1702 Digital for performance marketing and SEO services]( The digital marketing agency will help Zuno to improve their online visibility, drive more traffic to their website, and ultimately acquire more customers. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](