Case Study: How Mountain Dew conquered with courage by amassing 10 billion views on Moj; Myntra’s Sunder Balasubramanian on marketing plans for summer and more

[-]( [Case Study: How Mountain Dew conquered with courage by amassing 10 billion views on Moj]( Mountain Dew and Moj teamed up and created a UGC campaign with influencers in line with their latest commercial message of ‘Darr chhota ya bada nahi hota, darr darr hota hai’. [READ MORE]( [-]( [Myntra’s Sunder Balasubramanian on marketing plans for summer]( Social Samosa speaks to Sunder Balasubramanian, CMO of Myntra to decode their marketing plans for the summer. Balasubramanian also gives insight into GenZ as a consumer cohort and how to communicate with them. a [READ MORE]( [-]( [Expert Speak: The Do’s & Don’ts of rebranding…]( Iconic brands such as Nokia and Castrol announced a complete rebranding, including a revamped logo. In the past brands such as Tropicana and Air India too rejigged their identity. However, not all of these changes were received well. We take a look at what makes the cut. a [READ MORE]( [-]( [Met Gala 2023: Brands join the red carpet of memes and creatives]( As celebrities walk the carpet in a glittered frenzy at the Met Gala 2023, brands and netizens come together to serve cheeky memes and brand creatives. a [READ MORE]( [-]( [JioCinema aims to control approximately 70% of advertising expenditure on IPL 2023]( JioCinema has secured 26 sponsors for the IPL as its exclusive streaming partner and is optimistic about adding more advertisers. a [READ MORE]( [-]( [Indian media & entertainment sector reaches Rs 2 trillion-mark: FICCI-EY Report]( According to the FICCI-EY report, Digital media has grown significantly, reaching Rs 571 billion and increasing its contribution to the M&E sector. a [READ MORE]( [-]( [Snap introduces new solutions for advertisers and creators]( Snapchat has returned to the IAB NewFronts and introduced new solutions for advertisers, new content partnerships, and new ways to work with creators on Snapchat. a [READ MORE]( [-]( [Xiaomi MiAds appoints AVOW as its core agency in India]( AVOW will manage a 360-degree execution of mobile advertising campaigns on Xiaomi’s Ad Platform – from launching apps on the GetApps marketplace, and booking dynamic preload campaigns to, media buying and campaign optimization. a [READ MORE]( [-]( [Mindshare West appoints Janvi Mehta as Senior Director- Investments]( Janvi Mehta will be responsible for Digital West Buying, Mindshare west accounts. a [READ MORE]( [-]( [​​​​Welpsun India onboards ^ a t o m as creative AOR]( ^ a t o m will manage the integrated creative duties of the flagship brands Spaces and Welspun under the new mandate. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](