Expert Speak: Summer Marketing 2023 – High on spends, celebrity campaigns & product innovations; Bournvita & FoodPharmer: Here’s all you need to know and more

[-]( [Expert Speak: Summer Marketing 2023 – High on spends, celebrity campaigns & product innovations]( In the heat of the summer season, Social Samosa talks to brands that are expecting a hike in sales to find out the hottest marketing mediums of the season and their summer marketing plans to woo consumers. [READ MORE]( [-]( [Bournvita & FoodPharmer: Here’s all you need to know]( Influencer FoodPharmer has deleted his reel highlighting Bournvita’s sugar content after allegedly receiving a ‘legal notice’ from Cadbury. Here’s what went down. a [READ MORE]( [-]( [Case Study: How Huggies used personalization & contextual advertising to target moms]( This case study explores how Huggies campaign with Sonam Kapoor doing the flip and dip challenge garnered more than 1.5 million views. a [READ MORE]( [-]( [69% of global marketers increase spend on content in 2023: Report]( The Bynder report found that the increased investment in content creation, management, and distribution was a tactical decision to be more agile and adaptable during uncertain times. a [READ MORE]( [-]( [Instagram Reels gets new updates on Trends, Editing and Gifts]( The new features will help creators get more insights on their reels, with easier editing elements and the ability to send gifts to support them. a [READ MORE]( [-]( [Dialogue Factory’s Dalveer Singh steps down; Ajay Mehta takes over]( Ajay Mehta to take over Dalveer Singh, heading Dialogue Factory’s experiential marketing team. a [READ MORE]( [-]( [Kellogg appoints Vinay Subramanyam as Head of Marketing, India and South Asia]( Vinay Subramanyam joins Kellogg as the Chief Marketing Officer India and South Asia; will be responsible for scaling category development, and more. a [READ MORE]( [-]( [​​​​CleverTap’s new AI tool Scribe can generate campaign creatives and analyze emotions]( CleverTap launches AI-generated content creator Scribe which can generate campaign creatives, analyze emotions, and more. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](