#SSIPLWatch How Happilo leverages RCB’s digital community to build brand awareness; 13 Indian experts join Cannes Lions 2023 jurors and more

[-]( [#SSIPLWatch How Happilo leverages RCB’s digital community to build brand awareness]( Founder and CEO, Vikas D Nahar in conversation with Social Samosa talks about how Happilo aims to build visibility through RCB’s digital presence in IPL 2023. [READ MORE]( [-]( [13 Indian experts join Cannes Lions 2023 jurors]( 290 experts from across 46 markets have been chosen as the awarding jury. From Swati Bhattacharya to Ahmed Aftab Naqvi, here is a list of 13 Indian experts who have made it to the Cannes Lions 2023 jury. a [READ MORE]( [-]( [Case Study: How Tinder’s You Up? campaign garnered 50 million+ views by encouraging youth to explore their individuality]( The Tinder You Up? case study explores how the dating app asked the youth to take charge of their dating life, casual or otherwise, with one swipe. a [READ MORE]( [-]( [dentsu X releases a new study to help brands understand consumers better]( dentsu X report will help brands better understand the innermost drivers that influence people to act in certain ways. a [READ MORE]( [-]( [English content audience on paid OTT platforms has grown by 124% since 2020: Report]( The Ormax report, based on audience research conducted in 2022, predicts growth for English & International content in the coming years, with the rise of OTT consumption in India. a [READ MORE]( [-]( [Brands join the imaginary world of the Barbie trend]( The Barbie live-action movie is set to release in July 2023 and recently announced its character posters. Brands have also jumped into the imaginary world, dolling up for the Barbie trend. a [READ MORE]( [-]( [Zomato delivers a new campaign capturing different pronunciations of its brand name]( Food delivery app Zomato’s new campaign showcases individuals from different demographics arguing over the correct pronunciation of the brand name, ZoMaito vs ZoMaato. Here’s how this campaign played out. a [READ MORE]( [-]( [Meta to develop a generative AI tool to create ads]( Meta is on its way to no longer just being an advertising platform but also a facilitator of an ad creation tool with its new development in generative AI and full-scale AI research. a [READ MORE]( [-]( [WPP and KKR form a strategic partnership in FGS Global]( This partnership will help to drive the continued growth of the consultancy, the innovation of its service offering and the expansion of its international footprint in the resilient and growing strategic advisory sector. a [READ MORE]( [-]( [Ashish Kalpund joins dy Works as Sr. Design Director]( In his new role, Ashish Kalpund will leverage his expertise and creativity to drive design excellence across the organization. a [READ MORE]( [-]( [Havas India elevates Sangeeta Barde as CEO of Havas Life Sorento]( Sangeeta will drive the success model for offshoring and achieving strategic and impactful globalization initiatives and will be the Regional Head of HH&Y Middle East. a [READ MORE]( [-]( [Devika Sachdev joins Bajaj Electricals Limited as Head of Advertising and Brand Management]( Bajaj Electricals Limited appoints Devika Sachdev as Head of Advertising and Brand Management; she will be responsible for crafting and executing brand strategies, media planning, and digital marketing. a [READ MORE]( [-]( [Tilt Brand Solutions to be UltraTech Cement’s Brand & Communication AOR]( UltraTech Cement appoints Tilt Brand Solutions, a part of Quotient Ventures as the Brand and Communication Agency on Record. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](