Campaign Face Off: Star Sports & JioCinema – The IPL Blitzkrieg; Opinion: The Deinfluencer trend and why Indian brands should take notes and more

[-]( [Campaign Face Off: Star Sports & JioCinema – The IPL Blitzkrieg]( In conversation with industry experts, Social Samosa tries to decode who did it better on the marketing front: Star Sports vs JioCinema. We take a closer look at the platforms’ marketing activities on social, digital and discuss which marketing tactic has an upper hand. [READ MORE]( [-]( [Opinion: The Deinfluencer trend and why Indian brands should take notes]( Shantanu Tripathi of Auburn Digital Solution talks about the Deinfluencer trend, which is currently taking shape on TikTok. He shares how Indian brands should react to it. a [READ MORE]( [-]( [It’s important to accept & recognize GenZ’s need for individuality over gender: Aruna Jathar]( In conversation with Social Samosa, Aruna Jathar talks about the barriers and biases that women face today in the Indian A&M industry, emerging marketing trends, and as a Jury Member of Social Samosa Superwomen 2023, shares a message for the participants. a [READ MORE]( [-]( [57% prefer watching IPL on TV, 30% on mobile: Axis My India report]( Axis My India CSI Survey highlights IPL viewing habits, consumer perception on topics including the role of celebrity endorsements, media viewership and more. a [READ MORE]( [-]( [Customers expect brands to balance personalization and privacy: Report]( Havas CX India launches its X Index 2023 report which is a proprietary customer experience barometer addressing key expectations from customers. a [READ MORE]( [-]( [April Fools 2023: Flights with no babies to AI rings; brands prank consumers]( April Fools 2023 saw brands taking extra steps to prank the audience and trolling them. Social Samosa takes a look at some witty campaigns and brand creatives. a [READ MORE]( [-]( [Advertising team Vs AI: Borzo shows who makes better ads]( Borzo, a global courier delivery service, has released a report to explore the effectiveness of human vs AI advertising. It got AI-driven advertising tools to compare with its human teams. a [READ MORE]( [-]( [Fevicol deploys human OOH for its new campaign]( In the age-old game of chairs, Fevicol comes up with a unique solution; deploys several human OOH within the spectators to showcase ‘Fevicol ka jod’. a [READ MORE]( [-]( [Tiger Baby ventures into ad production]( Reema Kagti and Zoya Akhtar’s production house, ‘Tiger Baby’ steps into the advertising space, with Tiger Telly that offers services from inception to execution. a [READ MORE]( [-]( [Digitas India wins digital and media mandate for EquBot]( Digitas India will focus on creating effective messaging structures for EquBot’s diverse audience and more. a [READ MORE]( [-]( [Mi Ads appoints Xapads Media as Core Agency Partner for India]( Xapads will offer advertisers exclusive access to app inventory of Mi Ads for in-OEM advertising as the core agency partner. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](