Case Study: How the Too Yumm! influencer campaign gained over 307Mn+ views; Time spent on open internet rises but advertising spends fall short: Report and more

[-]( [Case Study: How the Too Yumm! influencer campaign gained over 307Mn+ views]( Using the full potential of influencers and virality of dance steps, Too Yumm! initiated a UGC campaign garnering 3K+ entries for the unique challenge. [READ MORE]( [-]( [Time spent on open internet rises but advertising spends fall short: Report]( As per a new report by The Trade Desk and Kantar, disparity between advertising spends and time spent on the open internet, accounts for only 15% of India’s digital ad spend. a [READ MORE]( [-]( [Superwomen 2023 jury shares a message for participants]( As the finale of Superwomen 2023 draws closer, the jury panel shares their expectations and a message of inspiration for all the participants. a [READ MORE]( [-]( [CRED launches a new influencer marketing campaign to create buzz around its luxury travel venture]( With CRED escapes, the curated travel platform plans to offer stays and experiences to its users and has used influencer marketing to promote the same. a [READ MORE]( [-]( [Bombay Times’ Out & Proud @Work campaign aims to make workplaces inclusive for LGBTQ+ community]( The publication has collaborated with Pride Circle and FCB India to launch ‘Out & Proud @Work’ campaign, aimed at fostering inclusivity and diversity in the workplace for the LGBTQ+ community. a [READ MORE]( [-]( [Meta releases comprehensive dataset for AI practitioners]( Meta’s dataset enables researchers to evaluate the fairness and robustness of certain types of AI models. a [READ MORE]( [-]( [Bharat Arora joins Tyroo to Head performance platforms and partnerships in the APAC]( Tyroo onboards Bharat Arora as Head of Performance Platforms business and he will consolidate the existing native and Comet business to onboard new publishers, and more. a [READ MORE]( [-]( [Hisense appoints Vipin Yadav as Director Marketing]( The appointment is crucial in driving the company’s growth and success in India and helping achieve its vision of providing customers with state-of-the-art products and services. a [READ MORE]( [-]( [Wunderman Thompson South Asia announces new leadership appointments]( Their new roles will see them lead strategic growth for the group with a focus on new business and key clients across the region. a [READ MORE]( [-]( [One Digital Entertainment launches holding company, New Media Holding]( One Digital Entertainment announces the formation of a holding company, New Media Holding, to consolidate business and brands and strengthen its positioning as a full lifecycle media company. a [READ MORE]( [-]( [Kinnect wins digital mandate for Blue Star]( Kinnect will handle Blue Star’s digital strategy globally, along with managing its social media presence in the country. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](