The week that was: Round up of Campaigns, News and Trends

[Image] Round Up of the Week Hello Hello, Before we take a KitKat break and refresh our attention span for the next episode of everything that happens everywhere in the Advertising, Marketing and Digital industry all at once... Here is a recap of important highlights so you are not left behind in this fast-paced season. Colored faces, wishful wishes, and the crowd chants on social networks chalked up a busy week for marketers. Holi 2023, and Women's (Every)Day 2023, have been the unmissable highlights of the week. Social Samosa also [announced]( nominees of Superwoman 2023 and has begun sharing insights from the esteemed jury members, with Swati Nathani this week [explaining]( how Digital and television act as yin and yang in a media plan. We also caught up with some of the pioneers from the World of Advertising and Content such as Aditi Shrivastava, who the evolution of content marketing and an understanding of branded content creation. Unmisha Bhatt had an [important message]( for aspiring professionals - "If you are being judged on gender vs ability, stand up and question it". Divija Bhasin, Content Creator shared how little things [affect]( mental health. The comprehensive lists of [Women's Day]( and [Holi 2023]( will showcase all of the exciting campaigns that would put you right in the feels and also turn in some inspiration for the next year with ingenuity and uniqueness. The Superwoman by Tanishq Jewellery, #WomenInEnergy by Luminous India, #EveryBODYCan by Tetley India, and Bas Chal Padi Mein by Kotak General Insurance, are a few of the most talked about campaigns, the listicle includes more of such campaigns. While Women's Day brought forth narratives through themes of body shaming, gender equality, and more such grave issues, Holi brought forward the spirit of togetherness, the upbeat rhythm consumers dance to, and painted the ad world red. Although, a few campaigns were not well-received by viewers as two more brands faced the outrage of a hypersensitive environment. [Bharat Matrimony]( and [Swiggy Instamart]( garnered backlash on the alleged grounds of hurting religious sentiments for showing the festivals in a bad light or being preachy towards people of a particular faith. You can read both stories in-depth to know more about the feedback users shared on social media. Speaking of social media, there are a few important updates that social media marketing agencies need to be aware of. YouTube has [calmed down]( on their advertiser-friendly guidelines and plans to approve "moderate profanity", so any brand that deems such videos as not suitable for their campaign should revisit their brand safety guidelines. Meta is working on a Twitter Competitor that will be interoperable with Mastodon. That's all folks... For this week. Next week we continue to celebrate Women's (Every)Day with an exciting line-up of stories from Superwomen Jury and leaders in the industry who continue to inspire the next generation of industry professionals who aspire to walk into an equal space where their voice is heard... Stay Tuned… Hot Regards (Summer is here) Peace Paawan Sunam Senior Writer Social Samosa If you no longer wish to receive mail from us, you can [unsubscribe]( Social Samosa, 703, Cosmos Plaza, J.P. Road, D.N. Nagar Metro Station , Andheri West, Mumbai, Maharastra, 400053, India