Marketers shouldn’t look at branded content for CTR but for top of mind brand recall: Aditi Shrivastava; Co-Marketing redefined – a new D2C Campaign from Dolby India and more

[-]( [Marketers shouldn’t look at branded content for CTR but for top of mind brand recall: Aditi Shrivastava]( Aditi Shrivastava shares insights on short-form content platforms, how consumer behaviour has changed over the years, and her journey in the industry, in a brief conversation with Social Samosa. [READ MORE]( [-]( [Co-Marketing redefined – a new D2C Campaign from Dolby India]( Dolby India took lead in their co-marketing campaign – ‘Dolby Main Suna Aur Dekha Kya?’, to address a common goal with its partner brands – LG, Sony, Samsung, Realme, & Xiaomi, highlighting unforgettable experiences delivered on devices with Dolby technology. a [READ MORE]( [-]( [Max Fashion celebrates International Women’s Day with #ItsSoYou campaign]( Conceptualized by DViO Digital, Max Fashion’s ‘# ItsSoYou’ Fest is an ode to Women from all walks of life. a [READ MORE]( [-]( [Mental health is the little things that happen to us, not just words like anxiety & depression: Divija Bhasin]( Divija Bhasin gives insights into how digital media has changed when it comes to portraying mental health, the grey areas of being a ‘female content creator’ and more, in a brief conversation with Social Samosa. a [READ MORE]( [-]( [If you are being judged on gender vs ability, stand up and question it: Unmisha Bhatt]( Unmisha Bhatt talks with Social Samosa about her journey in the A&M industry, the role and representation of women in ads, how the advertising industry needs to change and more. a [READ MORE]( [-]( [Data: 150k+ Reels around T20 Women’s World Cup receive over 140 Mn engagement]( Meta has shared insights about the social engagement that the players and teams at the ICC Women’s T20 World Cup in South Africa garnered. a [READ MORE]( [-]( [Social Samosa Superwomen 2023 – Shortlisted nominees revealed]( We take immense pride in presenting the Social Samosa Superwomen 2023 shortlisted nominees. Here’s a look… a [READ MORE]( [-]( [Women’s Day campaigns 2023: Brands look at gender through a different perspective]( On International Women’s Day, Social Samosa takes a look at some of the most thought-provoking brand campaigns that aim to shed the gendered bias. a [READ MORE]( [-]( [Swiggy Holi ad controversy: brand takes down its OOH advert after backlash]( The main aim of the Swiggy Holi ad was to promote the consumption of eggs instead of wasting them by smashing them on someone’s head with the message #BuraMatKhelo. a [READ MORE]( [-]( [#BoycottBharatMatrimony trends on Twitter as new campaign draws flak]( Bharat Matrimony’s Holi campaign that spoke about the trauma women face during the festival led to #BoycottBharatMatrimony trending on Twitter. a [READ MORE]( [-]( [Star Sports’ Tata IPL 2023 Campaign captures the excitement of the game with Cricketers]( Created and conceptualised by the in-house team of Disney Star, the Tata IPL 2023 campaign encapsulates how the excitement of fans fuel the players to achieve incredulous moments. a [READ MORE]( [-]( [Reddit updates: New features aims to simplify use]( The new Reddit features will simplify and streamline how people discover, join, and contribute (post, vote, comment) to communities and bring new ways to engage in conversations and content. a [READ MORE]( [-]( [Harsha Razdan appointed as CEO, South Asia, dentsu]( Harsha will be responsible for leading the agency across South Asia. He will be based in Mumbai reporting to Rob Gilby, CEO APAC, dentsu. a [READ MORE]( [-]( [Makani Creatives announces the appointment of Suchana Sarkar as CBO]( In this role, Suchana will be responsible for overseeing the company’s brand strategy, marketing campaigns, and overall brand experience. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](