Case Study: How Center Fruit’s branded content campaign reached 135 Mn+ in 5 weeks; Women in Leadership: Agency Founders paving the way in advertising and more

[-]( [Case Study: How Center Fruit’s branded content campaign reached 135 Mn+ in 5 weeks]( Center Fruit aimed at owning the genre of comedy by developing a stand-up show with MTV India and created curiosity through digital media. Here’s how they did it. [READ MORE]( [-]( [Women in Leadership: Agency Founders paving the way in advertising]( As International Women’s Day 2023 approaches, Social Samosa puts together a list of women agency founders who are paving the way for others through their agencies in the advertising industry. a [READ MORE]( [-]( [Case Study: How Select CITYWALK leveraged women creators for their Spring-Summer campaign]( The Case Study takes a look at the Spring-Summer campaign by Select CITYWALK that leveraged the story of four creators who highlighted their different personalities and tied it back to the role of clothing in identity. a [READ MORE]( [-]( [International Women’s Day Campaigns that continue to inspire]( International Women’s Day Campaigns that aim to inspire a world where women are not smothered with social issues. a [READ MORE]( [-]( [Pass Pass Pulse compliments Zomato and Dunzo in an OOH campaign]( Pass Pass Pulse takes it a notch higher for its fourth edition of #PulseOfCompliments and launches an OOH campaign. a [READ MORE]( [-]( [Here are the top 20 consumer trends to watch in 2023 as per Meta]( The 2023 trends report emphasises emerging trends and details analysis of how people’s values have evolved and what brands can expect in the future. a [READ MORE]( [-]( [The number of channels that uploaded to Shorts daily grew over 80%: YouTube]( YouTube’s Neal Mohan shares a letter about the platform’s 2023 priorities which include supporting creators through Shorts, AI and Connected TV. a [READ MORE]( [-]( [DDB Mudra Group to host The One Club’s Portfolio Night in June]( Portfolio Night 2023 serves as the gateway for young talent to enter the industry, enabling them to meet and mentor the leaders of the future in industry hubs around the world. a [READ MORE]( [-]( [DDB Mudra Group’s Pallavi Chakravarti, Nishant Saurabh & Anand Murthy launch new agency ‘Fundamental’]( After leaving DDB Mudra Group, Pallavi Chakravarti, Nishant Saurabh and Anand Murthy have announced the launch of their independent agency, Fundamental. a [READ MORE]( [-]( [Tagger Media partners with YAAP to offer an influencer marketing tool]( YAAP has announced a partnership with the data-driven social intelligence platform Tagger Media, the partnership marks the US-based company’s official entry into the Indian market. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](