P&G India’s Sharat Verma on the Premiumization of the FMCG sector; Opinion: Elevating your marketing with AI personalisation and more

[-]( [P&G India’s Sharat Verma on the Premiumization of the FMCG sector]( We speak to P&G India’s Sharat Verma talks about how using P&G’s voice for a larger change is not only the right thing to do, but also an apt business decision. He also sheds light on the premiumization seen in the FMCG space & gives a peek into the brand’s media mix. [READ MORE]( [-]( [Opinion: Elevating your marketing with AI personalisation]( Dimpy Yadav of Xaxis India gives a rundown on how organisations can improve their AI solutions so they are an enabling tool in marketing – be it taking your creativity to the next level or creating a better CRM system. a [READ MORE]( [-]( [70% of marketers who have used voice will be increasing audio spends in 2023: Report]( Audio and Voice technologies would continue to be an important area of innovation and experimentation for marketers in the coming years, as they offer new ways to engage with audiences. a [READ MORE]( [-]( [Coca-Cola Zero Sugar gets Tiger Shroff for its new campaign to connect with youth]( The integrated marketing campaign aims at sparking conversations around the drink, while highlighting that the taste of the beverage is so good that it’s hard to resist. a [READ MORE]( [-]( [ANTS Digital appoints Saumya Kulshreshtha as Head – Social Media]( Saumya Kulshreshtha comes to ANTS with rich multi-sector experience in marketing and social media strategy spanning different industries. a [READ MORE]( [-]( [Wavemaker India’s new unit to provide solutions for D2C brands]( Wavemaker will consult and implement its end-to-end solution toolkit for brands to simplify strategy and deployment for the many moving parts of a D2C channel. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](