Tata Motors campaign drives the new product launch fueling awareness around Auto Expo 2023; Puma Cricket’s new ad reveals how India’s most-followed sport has a gender problem and more

[-]( [Tata Motors campaign drives the new product launch fueling awareness around Auto Expo 2023]( Tata Motors has launched an extensive social media campaign to expand its on-ground presence at Auto Expo 2023, and give its virtual community a glance into what went down at the event. [READ MORE]( [-]( [Puma Cricket’s new ad reveals how India’s most-followed sport has a gender problem]( PUMA Cricket has an interesting new insight to share about the most-loved sport in the country. The brand took the social experiment outlook to announce its new brand ambassador. a [READ MORE]( [-]( [Match made on social media: How a viral Tweet got Shubman Gill to swipe right on Tinder]( Tinder and Twitter-verse helped a fan deliver her message to Shubman Gill, pushing him to create a dating profile. This is how it went down. a [READ MORE]( [-]( [Apple’s latest ‘Shot on iPhone’ campaign reminds people to live in the moment]( Apple’s latest Shot on iPhone campaign roped in Indian filmmaker Vishal Bhardwaj and has created a fast-paced short film highlighting its ‘Action Mode’ feature. a [READ MORE]( [-]( [Women’s IPL to bring long-due recognition for women in cricket: Are advertisers game?]( There’s a new dawn set on India’s cricket. So far, brands and fans have been skewed towards men in cricket and women cricketers are an untapped mine in the brandverse. With Women’s IPL gaining momentum, we speak to experts to find out all about its prospects. a [READ MORE]( [-]( [Prachita Pujari, Cult.fit on marketing a fitness brand in the Indian market]( In a brief conversation with Social Samosa, Prachita Pujari gives insights into how the fitness industry is gradually moving towards the offline space and how Cult.fit plans to leverage this medium. a [READ MORE]( [-]( [upGrad’s plans for 2023: Ankit Khirwal on increasing digital spends in the EdTech advertising game]( With the government increasing focus on education, EdTech too stand to get more exposure. Ankit Khirwal speaks to Social Samosa about marketing an EdTech brand in the current economic climate. a [READ MORE]( [-]( [True Elements’ Ved Agarwal shares the recipe for healthy food marketing]( True Elements’ Ved Agarwal talks to Social Samosa about the healthy food market, connecting with today’s consumers through marketing, and how the brand hopes to scale big in the offline market. a [READ MORE]( [-]( [Google India Reels Strategy: The search engine running on trends]( Google India is also tapping trends along with broadcasting them, with a strategy that promotes products and features in a native manner. Here we map out the Google India Reels Strategy and decipher how it slides into social feeds. a [READ MORE]( [-]( [From Kiara to Alia, how Manyavar features bride-to-be in ads to garner ultimate brand recall]( Walking down the aisle of Manyavar, where the brand has built a mandap of campaigns that feature popular actresses in bridal settings before their real-life marriage. a [READ MORE]( [-]( [Brand Baaja Baraat for #SidKiara]( As #SidKiara made their way to the trending aisle of Twitter, the first Bollywood wedding of 2023 also sparked brand creatives. a [READ MORE]( [-]( [Sweet love: How chocolate brands claimed Valentine’s Day as a communication pillar]( On Chocolate Day, Social Samosa decodes the bitter-sweet marketing strategies of chocolate brands for Valentine’s day. a [READ MORE]( [-]( [Valentine’s Day Marketing: How Jewellery brands add bling to the season of love]( Jewellery brands’ Valentine’s Day marketing strategies involve influencer collaborations, traditional video campaigns and social media marketing aimed at generating engagement. Social Samosa takes a look at how jewellery brands use Valentine’s Day as an opportunity to connect with consumers. a [READ MORE]( [-]( [Twitter upgrades its character limit, sets off a moment marketing trend]( Twitter has officially started testing long-form Tweets, available in the US for Twitter Blue subscribers only. The announcement triggered a set of long-form brand Tweets. a [READ MORE]( [-]( [Global brands rope in popular celebrities to break the clutter amid Super Bowl]( With Super Bowl LVII approaching soon, brands are expecting to see a major turnout with their entertaining campaigns. Social Samosa takes a look at some of the best Super Bowl ad campaigns. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](