India’s storytelling potential is underutilised on the global map: Aditya Mehendale; Pathaan marketing relies solely on Brand SRK and more

[-]( [India’s storytelling potential is underutilised on the global map: Aditya Mehendale]( Aditya shines a light on how digital marketing in the future will be more about the audience’s experience than consumption and engagement in this brief conversation with Social Samosa. [READ MORE]( [-]( [Pathaan marketing relies solely on Brand SRK]( Here’s how ‘Brand SRK’ worked its charm into Pathaan’s marketing strategy that completely avoided the traditional marketing route. a [READ MORE]( [-]( [Republic Day campaigns 2023: Brands celebrate the spirit of unity]( This year, Republic Day campaigns point out that the harmony amongst Indians goes beyond the different cultures and traditions we follow. Here’s a look at some creatives. a [READ MORE]( [-]( [New Year’s first long weekend is here & it has sparked a corporate memefest]( With the long weekend approaching, brand creatives imbibe a hint of disappointment at having to work on a Friday following the Republic Day National holiday. a [READ MORE]( [-]( [Star Sports new ad advocates for recognition of Women In Blue before ICC Women’s T20 World Cup]( The Women In Blue are about to make ‘Her Story’ yet again but the viewers and cricket enthusiasts in India are oblivious to this. Star Sports has launched a new ad under #BlueKnowsNoGender campaign to extend and gather support for the team. a [READ MORE]( [-]( [Shutterstock introduces generative AI to its creative platform]( Stock photography company Shutterstock is the latest to jump on the generative AI trend. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](