OTT spends to increase this year, but will it come close to social media? Here’s what experts think; How fitness brands are catering to new year resolutions with active marketing and more

[-]( [OTT spends to increase this year, but will it come close to social media? Here’s what experts think]( Binge culture is attracting more users and advertisers are also following eyeballs. Plus sports on OTT have evolved as a rich viewership stream. Social Samosa speaks to experts to find out how OTT advertising is going to shape up in 2023. [READ MORE]( [-]( [How fitness brands are catering to new year resolutions with active marketing]( New year, new me… is all we see in January. As nutritious diets, exercising right, and maintaining a healthy lifestyle remain one of the most popular new year resolutions, we take a look at fitness marketing. a [READ MORE]( [-]( [Cost reductions will be key for retailers to attract frugal consumers: Capgemini report]( According to Capgemini Research Institute’s annual consumer trends report, most consumers (61%) are concerned about their financial situation and 69% are cutting back on non-essential expenses. a [READ MORE]( [-]( [Meta hires Vikas Purohit as Director of Global Business Group in India]( Newly appointed Purohit will head Meta’s work with India’s largest businesses and the agency ecosystem. He joins from Tata CLiQ. a [READ MORE]( [-]( [Havas Media appoints Sonali Bagal as Director of Marketing & Communications]( Sonali will head the marketing and communications function of all the specialised divisions under the wider Havas Media Group India umbrella. a [READ MORE]( [-]( [Celio India onboards Stanton Ambrose as Head of Marketing & PR]( Celio India’s Head of Marketing & PR Stanton will spearhead the men’s fashion label’s Marketing Department. a [READ MORE]( [-]( [Senco Gold & Diamonds invites pitch from media AOR agencies]( The jewellery brand is looking for a media planning and buying agency partner who can help it achieve marketing goals and reach its target audience effectively. a [READ MORE]( [-]( [Wavemaker India wins media mandate for Happilo]( Wavemaker, the media agency of GroupM India bags the media mandate for Happilo, an omnichannel healthy snack brand. a [READ MORE]( [-]( [Crosshairs Communication bags PR and Social Media mandate for AktivHealth]( The agency will be responsible for increasing brand awareness and media visibility for the brand and creating content that reaches its target audience. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](