Social Throwback 2022: The shift of Instagram from ‘photo-sharing to video consumption’; Cleartrip creates witty campaign with Customer Care Executives and more

[-]( [Inside: TVF Pitchers’ ‘pitching’ strategy]( With the return of TVF Pitchers, ‘Tu Beer Hai’ becomes ‘Tu Whiskey Hai’, especially as the makers attempt to connect with the younger cohorts with their outreach marketing strategy. [READ MORE]( [-]( [Key insights on engaging the youth on social media]( Utsav Chaudhuri, Viacom18 discusses how to engage with the youth on social networks with content that connects with them in their language. a [READ MORE]( [-]( [Don’t get married to your content: Andre Borges]( Andre Borges shares the secret behind Nutshell’s success and how they crossed 1 Million Instagram followers in 4 months. a [READ MORE]( [-]( [Let’s Potato Chips: When content marketing created a brand that does not exist…]( Let’s potato chips – the blue and yellow chip bags that appear in almost every show we have ever seen are actually props created by Independent Studio Services. Over the years, featuring in 100s of shows and thousands of important scenes – Let’s has gained a cult brand status, giving us a content marketing case study. a [READ MORE]( [-]( [Vodafone Ireland Christmas campaign plays out a festive love story]( In an attempt to rekindle romance and highlight the joy of belonging, the Vodafone Ireland Christmas campaign brings forth a cute and rustic lovestory. a [READ MORE]( [-]( [Moj sees 12 million monthly active creators in 2022]( Moj’s report reveals that its monthly active users have touched 300 million. The platform witnesses 3 million content uploads every day. a [READ MORE]( [-]( [Case Study: How Hershey’s Valentine’s Day campaign resulted in ~1.6X topline growth]( Hershey’s Valentine’s Day campaign case study shows how the brand covered a broad variety of heartwarming relationships in an integrated digital campaign, garnering a reach of 20M+ across digital platforms. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](