Meet Philip Kotler & David Aaker | Festival of Marketing Masterclass

[ETMasterclass]( The Economic Times presents Festival of Marketing 3rd Edition A virtual and interactive masterclass by Prof. Philip Kotler, Dr. David Aaker & Prof. Arvind Sahay (Professor of Marketing at IIM - Ahmedabad, Ph.D. (University of Texas Austin) Schedule: December 7 & 8, 2022 (05:30 PM - 08:30 PM IST) Key Discussion Points - Future of Marketing: Which forces are reshaping marketing? How can your company be more creative and innovative? Should your company be shareholder or stakeholder driven? - Quantum Marketing: Marketing is entering its most exciting inflection point, the Fifth Paradigm. New technology like artificial intelligence, web 3, augmented reality, 5G connectivity, blockchain etc. Are poised to transform consumers lives and take marketing's impact to entirely new levels. - Neuroscience of Branding: What are some key brain operating principles that underlie brain activity? How do these connect to success odds for brands? - Nature of consumer memories for brands: How does one decide which kind of memory should be the primary focus for a brand? [Click here to know more]( Fee: INR 25,000 and GST For more details about the training programme, please contact Vishal Kaushik | vishal.kaushik@timesinternet.in | [+91 95827 47744](tel:+918130169525) Tanya Singh | tanya.singh@timesinternet.in | [+91 80770 84662](tel:+918077084662) Bhawna Ratawal | bhawna.ratawal@timesinternet.in | [+91 97112 23919](tel:+919711223919) If you do not want to receive this mailer, you can [Unsubscribe]( from our mailing list. ETMasterclass.com (Times Center), FC - 6, Film City, Sector 16A, Noida - 201301, Uttar Pradesh, India