Writer’s Corner: Phone Bhoot brand integrations – In-movie ads without ad breaks; Liberty Shoes roped in Ayushmann Khurrana & Rakul Preet Singh as Brand Ambassadors for its athleisure brand LEAP7X and

[-]( [Writer’s Corner: Phone Bhoot brand integrations – In-movie ads without ad breaks]( Social Samosa writer, Paawan Sunam, writes about the mad-hatter horror comedy that has called upon several brand integrations which take the not-so-subtle route, or rather in-your-face brand integrations, making Phone Bhoot one of the few movies that show ads within a theatrical release without ad breaks. [READ MORE]( [-]( [Liberty Shoes roped in Ayushmann Khurrana & Rakul Preet Singh as Brand Ambassadors for its athleisure brand LEAP7X]( Liberty Shoes latest campaign, “Sitaare Aise Hi Nahi Bante Mehnat Karni Padti Hai AM To PM,” emphasizes the importance of maintaining tenacity on a daily basis in order to achieve one’s goals. a [READ MORE]( [-]( [Amazon Pay’s #AbHarDinHuaAasan campaign showcases ease of digital payments]( Amazon Pay’s #AbHarDinHuaAasan campaign captures key moments of merchant-customer interactions, highlighting trust, convenience, and rewards. a [READ MORE]( [-]( [The new Bournvita campaign urges parents to consider their kid’s true talent]( In its latest campaign, Bournvita asks parents to consider their children’s true talent instead of forcing them into preset career molds. a [READ MORE]( [-]( [Myntra faces backlash for trolling KL Rahul]( While many brands made memes to laugh through the pain of India’s performance in the ICC T20 World Cup 2022, Myntra crossed a line, according to netizens. Its post seemingly trolled KL Rahul and the brand is now facing backlash. a [READ MORE]( [-]( [Navigating through the chaos at Elon Musk’s Twitter, experts suggest way forward]( From changing the verification process and mass layoffs to global advertisers leaving the platform, a lot has been happening at Elon Musk’s Twitter. This uncertainty has triggered mixed reactions. Social Samosa speaks to digital agencies to find out the best ways to deal with this chaos. a [READ MORE]( [-]( [The pandemic has hastened digital adoption and permanently altered consumer behaviour: Krishna Iyer]( In conversation with Social Samosa, Krishna Iyer of MullenLowe Lintas Group draws an analogy between the legendary Sourav Ganguly and Sachin Tendulkar partnership, and client-agency rapport, while decoding the changing ecosystem. a [READ MORE]( [-]( [Native advertising on OTT Content – Product placements get more organic]( In-content advertising or product placements, while a traditional concept, have become more organic in the face of the flourishing OTT industry. a [READ MORE]( [-]( [Opinion: The non-negotiable value of first party data in a post-cookie world]( Dimpy Yadav, General Manager Xaxis India, shares her insights on the increasingly phasing out third-party cookie data, explaining how brands can build on first-party data, going forward. a [READ MORE]( [-]( [Making the buck work harder in terms of consumer targeting will help during inflation: Ajay Gupte]( Ajay Gupte of Wavemaker talks about the changing role of media spends in the face of mounting inflation, dealing with the industry-wide talent crunch, and more in this brief conversation with Social Samosa. a [READ MORE]( [-]( [Opinion: Metaverse – The shiny little toy that may be too dangerous right now]( Mayur Milan, Director – Brand communication & Digital, Ideosphere Consulting shares his insights on how Metaverse is plagued with various data and user-safety challenges that need to be addressed by the entire digital community. a [READ MORE]( [-]( [Occasion Marketing Campaigns that achieved functional objectives with emotional stories]( Presenting Occasion Marketing Campaigns that burst through the festive clutter and created brand recall that outlasted the gifting and shopping season. a [READ MORE]( [-]( [T20 World Cup 2022 campaigns – Brands bleed blue]( T20 World Cup 2022 campaigns focus on the spirit of sportsmanship with narratives weaved into the brand’s core offerings. a [READ MORE]( [-]( [How new-age brands redefined the age-old Push Notifications]( Push Notifications are no longer just a marketing tactic. With added humour and the new gen’s taste, brands are upping their game. Here’s a list of some we came across. a [READ MORE]( [-]( [Decathlon Belgium’s leadership team decodes the brand’s reverse shopping campaign – Nolhtaced]( Sports retailer Decathlon is resorting to reverse shopping in a bid to advocate and inculcate sustainability; as a part of the campaign, the brand changed its name to ‘Nolhtaced’ in three cities in Belgium. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](