How Disney+ Hotstar cleverly promoted Brahmastra's OTT premiere without really promoting it; Case Study: How Lux raised awareness around breast cancer by launching its soap with a lump and more

[-]( [How Disney+ Hotstar cleverly promoted Brahmastra’s OTT premiere without really promoting it]( As Brahmastra releases on OTT platform Disney+ Hotstar, the platform releases a campaign with Ranbir Kapoor. It uses memes to promote the premiere. However, this isn’t the first time that the OTT giant has used talk of the memes to plug in its content pipeline. [READ MORE]( [-]( [We’ve witnessed a strong start to the festive season & expect this to continue: Damyant Singh Khanoria, OPPO India]( Social Samosa speaks to OPPO India’s CMO Damyant Singh Khanoria about festive marketing, trends in the smartphone category, and focus areas for the rest of the year. a [READ MORE]( [-]( [Case Study: How Lux raised awareness around breast cancer by launching its soap with a lump]( This Breast Cancer Awareness month, Social Samosa takes you behind Lux’s ‘The Soap with a Lump’ campaign. In 2019, Wunderman Thompson came up with a product innovation, a Lux soap with a visible lump to alert women to the importance of breast examination. a [READ MORE]( [-]( [Case Study: How Happilo celebrated Raksha Bandhan with iconic Bollywood characters]( On the occasion of Raksha Bandhan, Happilo showcased the sibling bond through an elaborate social media push where influencers showcased the sibling rivalry through #KuchGiftBhiDeDeBhai. a [READ MORE]( [-]( [Dunzo Reels Strategy: Delivering trendy content and essential entertainment]( Here we present the new world order in #DunyaKiDuniya, where trendy content is delivered and new characters are introduced for in-home entertainment through Dunzo Reels. a [READ MORE]( [-]( [Cleartrip CMO on making travel impromptu and turning desire to travel into actions]( Kunal Dubey, Cleartrip shares insights on the recent campaign redefining the term #Baahar and a social media strategy formulated with posts that make the consumers go “So, where to?”. a [READ MORE]( [-]( [Case Study: How Wiggles Petfluencer Party garnered 11.1mn reach with 100+ influencers]( Wiggles collaborated with creators and influencers for the Petfluencer Party campaign that aimed at strengthening the brand’s position as a leader in pet nutrition and nurturing, through content. a [READ MORE]( [-]( [Diwali campaigns that made a dhamaka in 2022]( Brands responded to the consumers’ fervor as they step out after two years with Diwali campaigns 2022. a [READ MORE]( [-]( [INDvPak creatives celebrated early Diwali and took over the socioverse]( Brands dwell into the winning spirit with enthusiasm and INDvPAK creatives. a [READ MORE]( [-]( [YouTube Works 2022 Awards: A look at winning brands & campaigns that aced YouTube Marketing]( YouTube Works 2022 is a platform dedicated to celebrating path-breaking creative excellence work. The awards program showcases the integral role of YouTube in marketing in this digital age. a [READ MORE]( [-]( [Halloween brand creatives serve spooky treats]( Halloween Brand Creatives go trick or treating on social media and celebrate the real-life horrors with a touch of humour, amusement, and spook. a [READ MORE]( [-]( [UGC campaigns that made the consumers a part of the story]( Here’s a look at User-generated content (UGC) campaigns that over the years leveraged influencers and end users, in creating quality content that reaches the TG. a [READ MORE]( [-]( [Shah Rukh Khan – a timeless actor & versatile brand ambassador]( On his 57th birthday, Social Samosa takes a look at the brand Shah Rukh Khan and his journey in the advertising world through the lens of campaigns. a [READ MORE]( [-]( [Cause marketing campaigns that attempted to make the world a better place]( Take a look at some of the most effective cause marketing campaigns that highlighted social issues in an effort to improve the world. a [READ MORE]( [-]( [Marks & Spencer Campaigns adding magic & sparkle to Christmas]( Marks & Spencer, the British multinational retailer renders idiosyncratic campaigns each year, that makes the viewers jump around with joy and experience the art of Christmas. a [READ MORE]( [-]( [Sainsbury’s Christmas campaigns that narrated timeless tales]( Sainsbury’s has established a paradigm of compelling Christmas campaigns with optimal use of creative elements such as animation, music, and storytelling. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](