Dove releases #StopTheBeautyTest 2.0 highlighting prejudices faced by young girls; Prime Video unveils Prime Bae campaign ft Varun Dhawan and more

[-]( [Dove releases #StopTheBeautyTest 2.0 highlighting prejudices faced by young girls]( The Dove brand film brings to fore beauty-based judgements that young girls are subjected to in the guise of advice; asks consumers to confront these prejudices. [READ MORE]( [-]( [Prime Video unveils Prime Bae campaign ft Varun Dhawan]( With Prime Bae, Prime Video aims to establish a humorous and tongue-in-cheek connect with the viewers, via Varun Dhawan. a [READ MORE]( [-]( [How the Skybags #BackToCool campaign reached 55.10 Mn+ user]( The Skybags #BackToCool campaign communicated with Gen Z, to acknowledge the return of real-life activities following all the pandemic restrictions. a [READ MORE]( [-]( [Expert Speak: Festive Season 2022 AdSpends & Trends]( Festive season 2022 emerges as a positive one, especially as consumer demand increases. Experts see television taking a lead in AdSpends with digital coming in as a very close second. a [READ MORE]( [-]( [Opinion: How marketing and brand advocacy will change in the metaverse]( Ajit Narayan, CMO, Socxo shares his thoughts on how metaverse is still an unknown entity and marketers need to prepare for it with facts, research, and data, and not FOMO. a [READ MORE]( [-]( [Inside: Jamtara Season 2 marketing strategy – a mix of content assets at play]( Netflix dropped the season 2 of the crime thriller drama – Jamtara; to reach the audience the makers followed the drama’s premise of big scams and phishing conveyed through varied content assets. a [READ MORE]( [-]( [Case Study: How Pullman New Delhi Aerocity positioned itself as the ultimate business hotel through Instagram Reels campaign]( Pullman New Delhi Aerocity leveraged influencers from different backgrounds to establish how the business hotel can meet different needs. a [READ MORE]( [-]( [Leveraging social conversations with Kanika Mittal of Twitter: Insights, trends & ideas this festive season]( Kanika Mittal, Twitter explains how brands can leverage social conversations to engage audiences and prompt buying behavior this festive season. a [READ MORE]( [-]( [Lighting the creative fireworks: Crafting unique campaigns in the cluttered festive season]( The creative dearth in festive campaigns can be visibly brighter than the fireworks, as repetitive narratives revisit us each year; experts share a few insights on how to craft unique campaigns in the cluttered season. a [READ MORE]( [-]( [Festivertising: How to be the ‘Anar’ bomb in the box of ‘1000 ki Ladis’]( Iraj Fraz Batla, DDB Mudra explains how brands and agencies can create interesting festivertising campaigns, even when the broad brief remains the same every single year. a [READ MORE]( [-]( [Fireside Chat: Decoding the blueprint to win on e-commerce this festive season]( Comfort and convenience of online shopping and the permanent impact of temporary lockdowns have brought e-commerce to the forefront of the festive season. Vishal Jacob, Wavemaker India shares a few takeaways for decoding its blueprint. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](