This year 35% of our total marketing budget for promotions is reserved for digital: Virat Khullar; How Colors reached 65 Mn users by creating buzz through Jhalak Dikhhla Jaa launch campaign and more

[-]( [This year 35% of our total marketing budget for promotions is reserved for digital: Virat Khullar]( Virat Khullar explains how customer sentiment is one of the KPIs for performance measurement for Hyundai Motor as he decodes digital marketing for an automobile brand. [READ MORE]( [-]( [Case Study: How Colors reached 65 Mn users by creating buzz through Jhalak Dikhhla Jaa launch campaign]( COLORS executed a 360-degree campaign kicked off with various celebrities and digital personalities to gain attraction for the newest season of Jhalak Dikhhla Jaa. a [READ MORE]( [-]( [Nutella® launches its India brand campaign ‘Mornings taste better with Nutella’]( Nutella®, Ferrero popular hazelnut cocoa spread with their recent campaign Mornings taste better with Nutella’ is bringing more joy to your day with their promise of being a great breakfast companion. a [READ MORE]( [-]( [Instagram rolls out Parental Supervision Tools and a Family Center in India]( The Instagram Parental Supervision Tools & a Family Center in India will help the parents to be more involved and supervise their teen’s behaviour on the app. a [READ MORE]( [-]( [Snapchat introduces new features including Snapchat for Web]( Snapchat rolls out 4 new features for the users that will make conversation on the app faster. This includes Chat Shortcuts, Question Stickers, and more. a [READ MORE]( [-]( [YouTube upgrades new ways to make vertical video ads]( YouTube is experimenting with new machine learning tech that reformats landscape video ads into square or vertical formats a [READ MORE]( [-]( [Amit Dhawan joins Art-E MediaTech as Partner & CEO]( Art-E MediaTech announced the appointment of Amit Dhawan as its CEO and the newest partner in the firm. a [READ MORE]( [-]( [BBH India strengthens creative leadership with two new appointments]( BBH India has appointed Priya Gurnani and Arvind Menon to become Executive Creative Directors; they will be reporting to Russell Barrett. a [READ MORE]( [-]( [NEXT by Rediffusion names Asheesh Malhotra as its Executive Director]( Asheesh Malhotra joins the Rediffusion group from Dentsu. The launch of NEXT was announced by Rediffusion on August 15. a [READ MORE]( [-]( [Puretech Digital appoints Abhijeet Patil as Associate Vice President – HR & Business]( Abhijeet Patil who holds more than 14 years of experience will head the Human Resources function at Puretech Digital. a [READ MORE]( [-]( [Hashtag Orange wins the creative mandate for Signify India]( Hashtag Orange will be responsible for ideation, development, and execution of the creative campaigns for both online and offline channels of Signify India, as a part of the mandate. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](