Opinion: Why are brands moving towards connected experiences to reach out to Gen Z?; Case Study: How JugJugg Jeeyo marketing created & sustained buzz for the theatre release and more

[-]( [Opinion: Why are brands moving towards connected experiences to reach out to Gen Z?]( Akshat Gupt, Kulfi Collective speaks about the importance of connected experiences, especially to reach out to Gen Z who are not limited by geographic barriers and are aware consumers who prefer experiencing brands that they resonate with. [READ MORE]( [-]( [Case Study: How JugJugg Jeeyo marketing created & sustained buzz for the theatre release]( JugJugg Jeeyo marketing promotions was heavily centered on reels and leveraged the movie’s soundtrack; resulting in the trailer reaching 43 MN views in 24 hours. Here’s how a [READ MORE]( [-]( [New Instagram reels features include Crossposting, Insights & more]( Cross-posting from Instagram to Facebook, obtaining detailed insights, and more features to be rolled out for Instagram Reels. a [READ MORE]( [-]( [Meta tests end-to-end encrypted backups for Messenger]( Meta is testing storage on Messenger that will allow users to store backups of end-to-end encrypted chats, running a test of automatic end-to-end encrypted chat threads on Messenger, and expanding other features. a [READ MORE]( [-]( [LinkedIn Updates: Discovery, Carousel, & more]( LinkedIn has rolled out a slate of new updates with an objective to enable the discovery of meaningful conversations and expert insights, along with providing a new way for users to share posts and improve the safety of Groups. a [READ MORE]( [-]( [Snapchat+ launches new exclusive features for paid subscribers]( Snapchat+, the premium subscription service by Snap Inc has released a slate of new features that would enable the subscribers to customize their experience. a [READ MORE]( [-]( [DENTSU CREATIVE India Appoints Sumeer Mathur as Chief Strategy Officer]( Sumeer Mathur as the new Chief Strategy Officer will handle brand management, digital, and PR for DENTSU CREATIVE India a [READ MORE]( [-]( [Chtrbox launches ChtrSocial which will offer solutions for brands to build digital communities]( ChtrSocial will offer cost-effective and scalable solutions for brands to build digital communities. Darshil Shah to head the new entity. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](