#SMLive Season 6: How Music is a Catalyst for Trends on Reels; Zomato uses deepfake and AI in a personalized ad starring Hrithik Roshan and more

[-]( [#SMLive Season 6: How Music is a Catalyst for Trends on Reels]( Reels have made a loud entrance on the social media platform where we look through how music is a catalyst for trends on Reels, how it increases engagement and attracts substantial amounts of users, how brands can find their voice, and tips for creators. Paras Sharma of Facebook India (Meta) opens up. [READ MORE]( [-]( [Zomato uses deepfake and AI in a personalized ad starring Hrithik Roshan]( The new ad by Zomato ad features Hrithik Roshan ordering food depending on the viewers’ location using deepfake and AI. a [READ MORE]( [-]( [New features & settings introduced for Facebook Groups]( The new features and and settings are designed with an intent to simplify how Facebook Groups are organized and introduces new ways for users in the communities to connect with each other. a [READ MORE]( [-]( [Reddit acquires language processing company MeaningCloud]( Aligned with the recent acquisition of ML platform Spell and efforts to optimize the value of content on Reddit, the platform has announced the acquisition of MeaningCloud. a [READ MORE]( [-]( [Airtel Payments Bank appoints Shilpi Kapoor as Chief Marketing Officer]( Airtel Payments Bank has announced the appointment of Shilpi Kapoor as its Chief Marketing Officer. Shilpi will oversee the marketing and corporate communication function for the bank. a [READ MORE]( [-]( [True Elements onboards TBWA as their Creative Agency]( True Elements announced its partnership with TBWA/India with the mandate of anchoring communication & creative strategy across platforms. a [READ MORE]( [-]( [DigiStreet Media bags digital mandate for Karara Ceramics]( DigiStreet Media will manage the extensive external communications for business operations and services offered by Karara Ceramics a [READ MORE]( [-]( [Verve Media wins digital mandate for Urban Gully]( Integrated digital marketing agency Verve Media has bagged the digital mandate for Urban Gully, an online clothing store that is popular among Millennials. a [READ MORE]( [-]( [Social Beat wins digital mandate for Beyond Water]( According to the mandate, Beyond Water, a D2C brand that offers hydration solutions, has partnered with Social Beat to scale its revenue growth by 10X and become the category leader in the water enhancers space. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](