SM Live 2022: Purpose, in the Post Pandemic World; Case Study: How Bridgestone India’s Father’s Day campaign took the storytelling route and more

[-]( [SM Live 2022: Purpose, in the Post Pandemic World]( Purpose in the Post Pandemic World doesn’t just focus on small and non-luxury brands. The purpose is a non-negotiable thing that every brand needs to focus on. [READ MORE]( [-]( [Case Study: How Bridgestone India’s Father’s Day campaign took the storytelling route…]( Bridgestone India’s Father’s Day campaign manages to make the end consumers of a low involvement category – a part of their journey a [READ MORE]( [-]( [Arun Srinivas, Meta on winning new consumers in times of change & innovation]( Arun Srinivas, Meta shares insights on the changing tides of web-based services, adopting new consumer inclinations, the prowess of social networks, and the potential it holds for brands and advertisers. a [READ MORE]( [-]( [Most of our community prefers watching short videos that are less than 30 seconds: Shashank Shekhar]( Shashank Shekhar, ShareChat &Moj speaks about the INR 900-crore content creators’ economy, content consumption trends beyond the metros, and more. a [READ MORE]( [-]( [Snap Inc rolls out a paid subscription service called Snapchat+]( Snapchat+ is a paid subscription service priced at 3.99 USD per month that will enable users to access pre-release features and prioritized support. a [READ MORE]( [-]( [Pinterest appoints Bill Ready as new CEO; Ex-CEO is now Executive Chairman]( Pinterest has announced that Co-Founder, Chief Executive Officer, and President, Ben Silbermann will transition to the newly created role of Executive Chairman, and online commerce expert Bill Ready will become CEO and a member of the Board of Directors. a [READ MORE]( [-]( [Schbang ropes in Aayush Vyas as Vice President – Integrated Solutions]( Aayush Vyas, senior manager of marketing and branding at White Owl joins Schbang as vice president of integrated solutions. a [READ MORE]( [-]( [Affle strengthens its Board with four additional appointments]( With the additional appointments, Affle will now comprise of 10 Directors led by an Independent Non-Executive Chairman and include four Women Directors a [READ MORE]( [-]( [Havas Media appoints Arun Rao as Sr. VP, Havas Sports & Entertainment]( In his new role Arun Rao will expand Havas Media Group’s expertise in sports marketing and sponsorships a [READ MORE]( [-]( [Blink Digital launches India’s first metaverse hospital on Decentraland]( Decentraland metaverse hospital by Blink Digital becomes the first-ever healthcare player to leverage the metaverse to allow users to interact with doctors a [READ MORE]( [-]( [WPP to acquire marketing technology service – Bower House Digital]( Bower House Digital will join Ogilvy’s global network WPP, further strengthening its ability to deliver technology-driven marketing solutions for clients. a [READ MORE]( [-]( [Verve Media wins digital mandate for Big Flex]( Verve Media has bagged the digital duties for Big Flex, a popular sports and nutraceuticals brand. a [READ MORE]( [-]( [GOZOOP Group wins Integrated Marketing Mandate for Fit AF]( With this new mandate in place, GOZOOP Group will cater to SEO, Media, PR, and Influencer Marketing mandates for Fit AF a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](