Brand Saga: A ‘Carvaan’ of ads that personified a ‘music player’; Case Study: How VICE Media’s The Unfiltered History Tour garnered 18mn impressions and more

[-]( [Brand Saga: A ‘Carvaan’ of ads that personified a ‘music player’]( Not just a music player, but an emotion – that’s how Saregama Carvaan ads described it and they did it well. As we usher into the season of gifting, we visit the Saregama Carvaan advertising journey that aimed at making it the go to gift in India. [READ MORE]( [-]( [Case Study: How VICE Media’s The Unfiltered History Tour garnered 18mn impressions]( The Unfiltered History Tour initiative for VICE Media has won a total of 4 Grand Prix, 5 Gold, 4 Silver & 5 Bronze. The special edition of Spikes Asia Case Study understands how this campaign was executed on the ground level, resulting in 18 mn campaign impressions. a [READ MORE]( [-]( [LGBTQ+ people 10% more likely to find streaming services the most inclusive media platform: Nielsen Report]( According to the Nielsen report, LGBTQ+ people are 10% more likely to find streaming services as the most inclusive media platform and 5% more likely to favour social media as more inclusive, compared to non-LGBTQ+ identifying respondents. a [READ MORE]( [-]( [India’s Entertainment & Media industry expected to reach INR 4,30,401 Cr by 2026: PwC Report]( The PwC’s Global Entertainment & Media Outlook 2022-2026 Report, releases some insights about the overall entertainment & media industry across various mediums such as print, OOH, television, and digital. a [READ MORE]( [-]( [Cannes Lions 2022: Day 3 winners announced; India collects 10 metals]( Cannes Lions 2022 declared winners for day 3 in several categories; dentsu Creative went home with their 2nd Grand Prix amongst other wins. a [READ MORE]( [-]( [#SS40Under40: How you say it is as important as what you say – Sonal Mishra]( Sonal Mishra, Unacademy shares takeaways from her time in the A&M industry, while talking about the evolving axioms seen in the space. a [READ MORE]( [-]( [Superwomen 2022: Don’t always go by the book, sometimes go by your hunch says, Shefali Vijaywargiya]( Shefali Vijaywargiya – Superwomen 2022 winner discusses the changing dynamics of gender roles in the world and their impact on the day-to-day happening of the A&M world. a [READ MORE]( [-]( [Instagram tests Creator Marketplace for collaborations]( The Creator Marketplace designed to connect brands and creators and streamline branded content partnerships on Instagram is now in the testing phase and selectively available for entities in the ecosystem. a [READ MORE]( [-]( [YES BANK appoints Nipun Kaushal as Chief Marketing Officer]( In the role of Chief Marketing Officer, Nipun Kaushal will be responsible for the Marketing and Corporate Communication (MCC) and Corporate Social Responsibility (CSR) functions of YES BANK. a [READ MORE]( [-]( [100 Thieves, Arcadia & Axie Infinity make it to the Interbrand 2022 Breakthrough Brands Report]( 2022 Breakthrough Brands Report focused on the areas of innovation that will define the next decade – a new internet infrastructure, software solutions for the climate crisis, and high-growth challengers shaking up the healthcare system. a [READ MORE]( [-]( [BC WebWise bags the digital duties for Tiger Balm]( BC Web Wise will be responsible for positioning and awareness for Tiger Balm’s entire range of products and help capture a greater share in the effective pain relief space. a [READ MORE]( [-]( [GOZOOP Group wins social media & ORM mandate for XYXX]( As part of the mandate, GOZOOP Group will be handling social media management duties as well as online reputation, and customer support management for the men’s comfort wear and innerwear brand – XYXX. a [READ MORE]( [-]( [HiveMinds wins the digital mandate for Flipkart Health+]( HiveMinds will be responsible for the digital performance targets using all the available digital platforms and publisher networks of Flipkart Health+. a [READ MORE]( [-]( [iCubesWire bags the creative & digital mandate for Sharp Business Systems (India)]( iCubesWire will handle digital branding, media buying & planning, and develop channel-based campaigns for Sharp Business Systems (India). a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](