Maruti Suzuki Arena releases #ArenaReelStar to own Reels as a domain; RazorpayX launches a payroll campaign featuring startup founders and more

[-]( [Maruti Suzuki Arena releases #ArenaReelStar to own Reels as a domain]( Maruti Suzuki Arena leverages Reels as a way to attract the audience and give them an opportunity to be a part of the narrative through the #ArenaReelStar campaign. [READ MORE]( [-]( [RazorpayX launches a payroll campaign featuring startup founders]( RazorpayX announced the launch of a Payroll ad campaign features founders of startups, in an attempt to show real problems faced by business owners. a [READ MORE]( [-]( [American Oncology Institute launches awareness campaign on World No Tobacco Day]( American Oncology Institute launched an oral and mouth cancer awareness campaign on World No Tobacco Day, aiming to reinforce its commitment to society’s well-being. a [READ MORE]( [-]( [As hybrid working becomes a norm, we anticipate rise in ‘work-leisure’ category: Karthik Yathindra]( Karthik Yathindra, CMO, Jockey India talks about the trends seen in the retail space, especially as the new normal makes way for hybrid working models, their strategy to reach the youth, and the brand’s approach towards social media marketing. a [READ MORE]( [-]( [Expert Speak: The rise of Creator Collectives]( A group of friends who became influencers and creators – the natural and seamless chemistry of creator collectives isn’t the only thing that is working for them. Industry experts talk about how creator collectives as a phenomenon are redefining the space. a [READ MORE]( [-]( [Spikes Asia Case Study: How The Family Man Season 2 marketing campaign leveraged brand heads as influencers]( The Family Man Season 2 Marketing campaign leveraged brand heads such as Ritesh Agarwal (OYO) and Manu Kumar Jain (Xiaomi) as influencers and combined it with a mix of social media tactics, garnering 7.4mn views. The campaign won a bronze at Spikes Asia 2022. a [READ MORE]( [-]( [Mid-funnel intent is the USP of Audio OTT advertising: Arjun Kolady, Spotify]( In a brief chat with Social Samosa, Arjun Kolady of Spotify, talks about use case examples of audio advertising, sharing how Audio OTT reaches consumers in their screen-less moments. a [READ MORE]( [-]( [We don’t sell Popcorn on our Instagram, we just sell Pop Culture: Chirag Gupta, 4700BC]( Here we deep-dive into the marketing strategy of gourmet popcorn brand – 4700BC. Founder, Chirag Gupta shares how the brand’s marketing strategy is less popcorn and more pop culture. a [READ MORE]( [-]( [Inside Stranger Things Marketing Strategy: How Netflix created a regionally relevant content mix]( With Stranger Things making a comeback for the 4th time, their marketing strategy saw regionally relevant content in markets such as India, Indonesia, Ireland, and more. This was done in addition to the global outreach through content created in typical Netflix style. a [READ MORE]( [-]( [New privacy ad by Apple matches with older Indian ad with similar concept]( Apple continues to promote its ATT offering maximal privacy to its users with a slate of campaigns, and the latest ad from the privacy series delves into a concept previously done by Reclaim Your Privacy. a [READ MORE]( [-]( [Stranger Things – Brands go upside down with creatives…]( The last season of Stranger Things is out and had led brands to come up with Upside Down creatives, with their own unique spin to it. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](