Mid-funnel intent is the USP of Audio OTT advertising: Arjun Kolady, Spotify; Spikes Asia Case Study: How The Family Man Season 2 marketing campaign leveraged brand heads as influencers and more

[-]( [Mid-funnel intent is the USP of Audio OTT advertising: Arjun Kolady, Spotify]( In a brief chat with Social Samosa, Arjun Kolady of Spotify, talks about use case examples of audio advertising, sharing how Audio OTT reaches consumers in their screen-less moments. [READ MORE]( [-]( [Spikes Asia Case Study: How The Family Man Season 2 marketing campaign leveraged brand heads as influencers]( The Family Man Season 2 Marketing campaign leveraged brand heads such as Ritesh Agarwal (OYO) and Manu Kumar Jain (Xiaomi) as influencers and combined it with a mix of social media tactics, garnering 7.4mn views. The campaign won a bronze at Spikes Asia 2022. a [READ MORE]( [-]( [#SS40Under40 Give content creators the space to build content in their unique style, says Rumi Ambastha]( Rumi Ambastha of The Man Company talks about the changing dynamics of the video content ecosystem, how brands need to give creators liberty, and a little about her own journey in the industry. a [READ MORE]( [-]( [RazorpayX launches a payroll campaign featuring startup founders]( RazorpayX announced the launch of a Payroll ad campaign features founders of startups, in an attempt to show real problems faced by business owners. a [READ MORE]( [-]( [ASCI updates its code to make advertising more inclusive]( ASCI has added new areas of possible discrimination or derision such as gender identity and sexual orientation, body shape, age, and physical and mental conditions. a [READ MORE]( [-]( [Meta launches updated 3D Avatars in India]( Meta has launched updated 3D Avatars on Facebook and Messenger in India. The new Avatars intend to be more expressive, customizable, and diverse. a [READ MORE]( [-]( [Google launches intuitive ad placements for Search, YouTube Shorts & more](mailto: Google is launching a slate of new advertising formats and placements for Google Search and YouTube to integrate evolved technology into the growing inclination of consumers towards browsing on Search, the growth in online shopping, and a surge of video watch time. a [READ MORE]( [-]( [Twitter rebrands media centre to Twitter Create]( Twitter Media has been rebranded to Twitter Create, as a hub for professional content creators and brands to access resources and updates from the social network. a [READ MORE]( [-]( [Aisle launches Neene a vernacular dating app for Kannadiga speaking market]( Aisle has announced the launch of a vernacular dating app ‘Neene’, for Kannadiga singles, as a part of its regional expansion plan. a [READ MORE]( [-]( [Sidharth Rao moves on from Dentsu India]( Sidharth Rao, CEO, dentsuMB Group India, will be leaving the business in December 2022. The agency will then come under the additional charge of Heeru Dingra, CEO, Isobar India group, supported by Ajit Devraj, Indrajeet Mookerjee, and Harsh Shah a [READ MORE]( [-]( [Digitas India appoints Abhinav Parshad as Senior Creative Director]( Digitas India has announced Abhinav Parshad as Senior Creative Director; Abhinav joins from Dentsu Webchutney and will report to Abraham Varughese, Chief Creative Officer, Digitas India. a [READ MORE]( [-]( [TATA Studi retains Gozoop Group as its digital agency on record]( Leveraging their expertise in creative campaigns and storytelling, Gozoop Group will be actively managing social media engagement for TATA Studi. a [READ MORE]( [-]( [Pixelfox wins the Creative Mandate for Conrad Bengaluru]( Conrad Bengaluru appointed Pixelfox as the creative agency for its communication on digital and social media platforms. a [READ MORE]( [-]( [Capsicum Mediaworks wins SEO mandate for JIWA Foods]( As a part of the mandate, Capsicum Mediaworks will focus on SEO and content strategy, that will fuel visibility & awareness for JIWA Foods a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](