New chapter of Project Streedhan takeson Anemia awareness in expecting mothers; Brooke Bond 3 Roses launches campaignin association with Chennai Super Kings and more

[-]( [New chapter of Project Streedhan takeson Anemia awareness in expecting mothers]( DSM India launched a new chapter of Project Streedhan, underlining Anemia as a significant health issue in the country, especially in expectant mothers. [READ MORE]( [-]( [Brooke Bond 3 Roses launches campaignin association with Chennai Super Kings]( Brooke Bond 3 Roses partnered with Chennai Super Kings to launch its new campaign, aiming to connect with the audience by accepting and trusting the new members of CSK. a [READ MORE]( [-]( [P&G Shiksha launches a new filmnarrating Sushila’s story]( P&G Shiksha has launched a new film that highlights the role education plays in fulfilling dreams and making them a reality, in the backdrop of Sushila’s inspiring story. a [READ MORE]( [-]( [SNAPIN Seasonings urges consumers to#TurnUpTheTaste]( SNAPIN Seasonings’ new campaign, #TurnUpTheTaste, features three short films that highlight how seasonings can be a fix for all kinds of food. a [READ MORE]( [-]( [Kingfisher partners with 3 IPL teamsfor the new leg of its Spread The Cheer series]( The Kingfisher Spread the Cheer campaign for this IPL season inspires fans to not just cheer for their favourite team, but also amongst everyone to keep the good times going. a [READ MORE]( [-]( [Amazon India relaunches ‘Aur Dikhao’campaign during IPL 2022]( Amazon revives its Aur Dikhao campaign which first went live in 2015. The mass media campaign will be running through the IPL 2022 and will have in-show integrations on leading channels a [READ MORE]( [-]( [Zepto IPL campaign features leadingmusic artists]( The Zepto IPL campaign features leading music stars and is rooted in time, which is seen as an expendable commodity in India. a [READ MORE]( [-]( [A look at Howzat’s Bollywood orientedIPL campaign]( The new series of campaigns for IPL underlines why Howzat is the go-to app for cricket lovers; the campaign takes on the Bollywood theme, with leading cricketers driving the message towards the end. a [READ MORE]( [-]( [Inside: Bhool Bhulaiyaa 2 MarketingStrategy – an integrated mix of Reels & On-GroundActivations]( With Bhool Bhulaiyaa 2 coming to theatres, T-Series initiated an integrated marketing strategy that extended the horror theme through content integrations and offline activations. a [READ MORE]( [-]( [IPL Playbook: Anil Viswanathan on theeternal bond of Cadbury Dairy Milk & Cricket]( Be it the dancing girl or sponsoring the IPL ground staff – Cadbury Dairy Milk and cricket have been inseparable. Anil Viswanathan tells Social Samosa that the data on cricket as a marketing tool has been contrivable and undeniable, shedding light on the brand’s IPL strategy. a [READ MORE]( [-]( [Spikes Asia Case Study: How Kraftonaddressed gamers & their families to advocateresponsible gaming]( Battlegrounds Mobile India by Krafton Inc addressed the issue of irresponsible gaming, a challenge faced not just by gamers but also by their loved ones, through a video campaign, that highlighted the initiatives taken by the brand in this direction. The campaign won multiple awards at Spikes Asia a [READ MORE]( [-]( [Reach and frequency will always remainthe core elements of media: Vishal Chinchankar]( Vishal Chinchankar, CEO, Madison Digital & Madison Alpha on the changing landscape of the Indian Advertising & Marketing industry. a [READ MORE]( [-]( [Influencer Marketing for us is likeearned media, it has to be genuine: Vineeta Singh]( Vineeta Singh, CEO, SUGAR Cosmetics talks about the brand’s approach towards influencer marketing, in an industry where it is easy to get lost in vanity metrics. a [READ MORE]( [-]( [Modern Love Mumbai: A marketingstrategy befitting the Mumbai spirit of the show]( Taking the buzz around Modern Love Mumbai a notch higher, Amazon Prime Video India initiated an integrated marketing campaign consisting of brand influencers, vantage OOH installations, and an on-ground fest for fans. a [READ MORE]( [-]( [World Environment Day Campaignsthrough the years…]( Here’s a throwback of some of the best World Environment Day campaigns through the years that left a green imprint on the audience and encouraged them to join a movement in bettering the world a [READ MORE]( [Check Jobs]( 703, Cosmos plaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](