Case Study: How Gangubai Kathiawadi’s Netflix release campaign took an integrated approach; Opinion: A detailed guide on how CRM can change your D2C Business forever and more

[-]( [Case Study: How Gangubai Kathiawadi’s Netflix release campaign took an integrated approach]( Netflix generated buzz around the release of Alia Bhatt’s Gangubai Kathiawadi on the app, through an integrated marketing campaign that garnered 10Mn+ views. [READ MORE]( [-]( [Opinion: A detailed guide on how CRM can change your D2C Business forever…]( Pranav Ahuja of Xeno speaks about the need to retain customers and build relationships with them in the rapidly rising D2C brands space and how CRM help in this. a [READ MORE]( [-]( [Goafest 2022 kickstarts celebrations on Day 1 with the unveiling of the new AAAI logo & power-packed sessions]( Goafest 2022 started with the unveiling of the AAAI logo; the lighting of the ceremonial lamp and sessions with actress Yami Gautam, Vineeta Singh, Co-founder and CEO, SUGAR Cosmetics, Ankush Sachdeva, Co-Founder & CEO, Sharechat & Moj, Dr. Kiran Bedi and more. a [READ MORE]( [-]( [15 Publisher ABBYs and 87 Media ABBYs on Day 1 of Goafest; Mindshare wins Media Agency of the Year & Bennett Coleman and Company Ltd wins Publisher of the Year]( #Abby2022: To mark its 15th year, Goafest 2022 kickstarted with a bang and saw some promising winners on its first day. Lodestar UM won the Grand Prix in Media for their campaign, ‘The Punishing Signal’ for Mumbai Police. a [READ MORE]( [-]( [Dove addresses toxic social media influence on beauty in new campaign]( Toxic advice on social media is polluting the perception of beauty among young girls and Dove continues to address subjects surrounding beauty and self-esteem with the new campaign, highlighting the vice of technology takeover. a [READ MORE]( [-]( [CarDekho celebrates the dream of owning a car in the new campaign ft. Akshay Kumar]( In an attempt to connect with their core audience better, CarDekho goes on an emotional journey with the story of a father fulfilling his daughter’s dream of owning a car, in their new campaign ‘SapnaRe’ starring Akshay Kumar. a [READ MORE]( [-]( [ITC’s Savlon Swasth India Mission begins #HandwashFirst initiative on World Hand Hygiene Day]( ITC’s Savlon Swasth India Mission reiterates the message of #HandwashFirst through an immersive and culturally nuanced aspect of food and its appeal across a varied taste palate in India mostly enjoyed with hands. a [READ MORE]( [-]( [Snap and Cameo partner to create an Advertiser program]( Snap and Cameo collab to bring a platform that will offer Snapchat brand partners access to Cameo stars creating highly-performant short-form advertising content. a [READ MORE]( [-]( [Meta launches New Ads & Messaging Tools for small businesses]( For small businesses to improve connectivity and identify higher quality leads, Meta introduces new ads & messaging tools a [READ MORE]( [-]( [Meta launches monetization opportunities and rewards for Reels content]( Meta has introduced new monetization opportunities with expanded overlay ads, Stars on Reels tests, and has also made Insights and Challenges to Reels Play available on Facebook, to share insights on Reels performance and bonus earning potential. a [READ MORE]( [-]( [Crayons Advertising wins creative mandate for Croma]( Crayons is tasked to re-image the Croma brand in a dynamic landscape to set it apart in a highly saturated communication space. a [READ MORE]( [-]( [Social Neeti bags the digital mandate for 7th Heaven]( Social Neeti to handle brand tone, media planning and other digital marketing aspects for 7th Heaven; a popular bakery chain with 200+ outlets in India and abroad. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](