Jai Lala, Zenith Media on the evolving app economy & opportunities to reach the digital-first consumer; Opinion: How to build digital communities with micro+nano influencers & alpha-consumers and more

[-]( [Jai Lala, Zenith Media on the evolving app economy & opportunities to reach the digital-first consumer]( First, in our brand new series, Advertising & Marketing Thought Leaders, brought to you by Social Samosa and Quora, we have Jai Lala of Zenith Media, as he demystifies the evolving Indian media, marketing, and advertising landscape. [READ MORE]( [-]( [Opinion: How to build digital communities with micro+nano influencers & alpha-consumers]( Shreyansh Bhandari of Lyxel&Flamingo talks about building digital communities with the help of micro and nano influencers, the role of alpha consumers in the ecosystem, and tips on how to achieve the said communities. a [READ MORE]( [-]( [Met Gala 2022 creatives wrap themselves around the gilded glamour]( The public affair organized by The Metropolitan Museum of Art was not just a topical discussion amongst general users and meme pages; Met Gala 2022 creatives present the modern-day vogue with a promotional lining. a [READ MORE]( [-]( [Brands give their annual does of Star Wars with #Maythe4thbewithyou brand creatives]( Star Wars fans around the globe celebrated the 4th May as Star Wars Day, including brands who chimed in with their pun-ny #Maythe4thbewithyou brand creatives a [READ MORE]( [-]( [37% of Twitter users in India happy about the platform’s acquisition by Elon Musk: Data]( According to recent data, 61% of Twitter users in India agree with the statement – “ Twitter will become the most powerful social media platform under Elon Musk ‘s leadership” a [READ MORE]( [-]( [DDB Mudra Group appoints Aniruddha Deb as EVP and Head of Business – North]( In his new role, Aniruddha will lead the integrated business between DDB Mudra and 22feet Tribal Worldwide in the North and report to Ashutosh Sawhney. a [READ MORE]( [-]( [Shayondeep Pal to head creative at Lowe Lintas, Bangalore as Regional Creative Officer]( In his new role, Shayondeep Pal will strengthen the creative output of the agency’s Bangalore office working on brands like Tanishq, Swiggy, Unacademy, and Fastrack. a [READ MORE]( [-]( [Mettl appoints Vineet Singh as CMO to lead its global expansion]( In his new role, Vineet Singh intends to deliver innovative marketing process automation and omnichannel digital marketing strategies for product-led growth at Mettl. a [READ MORE]( [-]( [BeenThereDoneThat enters the Indian market with Rediffusion]( BeenThereDoneThat, a consultancy that provides solutions to companies that are facing growth challenges, enters the Indian market in partnership with Rediffusion. a [READ MORE]( [-]( [DViO Digital wins the digital creative mandate for Razorpay]( As a part of the mandate, DViO Digital will be responsible for driving educational and marketing content for digital amplification across channels for Razorpay’s payment gateway business. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](