Ariel India writes an Open Letter to content creators for #ShareTheEqual; BEST launches ‘Pudhe Chala’ campaign ft Sachin Tendulkar & Anil Kapoor for the BEST Chalo app and more

[-]( [Ariel India writes an Open Letter to content creators for #ShareTheEqual]( Ariel calls like-minded creators, brands, and agencies believing in equality to #ShareTheLoad in making the future more equal through an open letter. [READ MORE]( [-]( [BEST launches ‘Pudhe Chala’ campaign ft Sachin Tendulkar & Anil Kapoor for the BEST Chalo app]( Featuring Sachin Tendulkar and Anil Kapoor, the campaign for BEST Chalo mobile app, harps on the colloquial term that BEST bus conductors are known to use – ‘ Pudhe Chala ‘ meaning move along – when the busses are crowded, so as to make more space for the new commuters who board on the next stop a [READ MORE]( [-]( [60-80% sales in Real Estate happen from within a radius of 5-7 kms of the location: Viral Oza]( Viral Oza, CMO, Mahindra Lifespaces talks about the nitty gritties of real-estate marketing – right from the brand’s marketing blueprint to how the industry itself has changed, and hence the approach towards marketing and communication. a [READ MORE]( [-]( [Spikes Asia Case Study: How the Netflix campaign for Red Notice drove 19 Mn+ impressions in 3 days]( This case study explores how Netflix India merged the enthusiasm of an offline experience with online amplification to create a thrill for Red Notice, in line with the Bollywood fervour in the country. The campaign won a Bronze at Spikes Asia 2022. a [READ MORE]( [-]( [Opinion: IPL Marketing on a shoestring budget – how to market during IPL without investing in IPL]( IPL Marketing, while effective, can be an expensive affair. The entry cost itself in an official setup can cause a dent in your marketing budget. So, does this mean for smaller brands or any brand for that matter, on a shoestring budget, IPL is not the way to go? Anil Nair shares some tips on how to get into IPL marketing without actually investing in IPL. a [READ MORE]( [-]( [Opinion: Role of Influencer Marketing in Metaverse]( Pranav Panpalia, OpraahFx explains how two important marketing concepts of the time – Influencer Marketing and Metaverse Marketing – can be combined for a new age marketing approach. a [READ MORE]( [-]( [Opinion: How Conversational AI is boosting the AdTech sector]( John Wanamaker recognized the problem area of mass-targeting advertisements eons ago. Even so, he would have been delighted to witness the role of Conversational AI in transforming the AdTech sector in today’s age, says Amitt Sharma. a [READ MORE]( [-]( [Amazon Specials hosts an unboxing experience in the metaverse for OnePlus launch]( The OnePlus 10 series launch campaign in collaboration with Amazon Specials reinvents a popular content genre and ushers in a modern-day virtual experience that blurs the horizons of the real and digital world with an unboxing experience set in the metaverse. a [READ MORE]( [-]( [Budweiser campaigns quenching the thirsty heat]( Budweiser has had a long-standing legacy of campaigns that ferment several elements that surround the alcoholic beverage and tap various themes – from quenching the summer heat to watching the game with a Bud. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](