Skoda Auto India launches Deccan Beats – a music talent platform for South India; Center fresh introduces ‘Dil Ki Baat Zubaan Pe’ in latest campaign and more

[-]( [Skoda Auto India launches Deccan Beats – a music talent platform for South India]( Skoda Auto India, in association with PHD Media, Laqshya Event Capital and BToS’ artist management launches a talent platform for aspiring musicians in the South market, as a part of their Sonic marketing strategy. [READ MORE]( [-]( [Center fresh introduces ‘Dil Ki Baat Zubaan Pe’ in latest campaign]( Center Fresh reinterprets its ‘Fresh Breath Confidence’ positioning in its new campaign. The campaign is conceptualised by Ogilvy India. a [READ MORE]( [-]( [Maruti Suzuki Celerio illustrates how #CelerioDrivesMyLoveInStyle with AR campaign]( Through an AR experience woven with love to celebrate Valentine’s Day, Maruti Suzuki Celerio drew parallels between their new product’s vogue and drove love in style, in their new campaign. a [READ MORE]( [-]( [Amazon Prime Video takes the storytelling route in new campaign]( Amazon Prime Video unveiled its new brand campaign in India – See Where It Takes You; conceptualized by the brand’s in-house team and Ogilvy India, the campaign showcases the role of Prime Video in customers’ lives. a [READ MORE]( [-]( [Plum invests 60% of the AdSpends pie in top-of-the-funnel activities: Shivani Behl, CMO, Plum]( With an increase in ad budget by 40% over last year, the 100% digital brand plans to explore alternate media and communication avenues. Shivani Behl CMO, Plum gives Social Samosa a peek into the brand’s marketing blueprint. a [READ MORE]( [-]( [Social platforms drive 70% of purchase decisions: Achint Setia on Myntra’s Content-To-Commerce strategy]( In conversation with Social Samosa, Achint Setia, Head of Marketing and Social Commerce, Myntra gives an in-depth insight into Myntra’s content to commerce strategy and how Original creator content on the app has opened the doors to experiential online shopping. a [READ MORE]( [-]( [Tap here to see the Tap & Hold brand creatives]( Brands on Instagram are buzzing with the Tap & Hold format and have rolled out topical creatives with indirect and engaging brand integrations. a [READ MORE]( [-]( [The evolving face of in-app advertising & communication on OTT apps]( OTT apps are going beyond their role of video platforms – creating real time engagement opportunities for brands and users. This ranges from gamification to contests. a [READ MORE]( [-]( [Coinbase CEO faces backlash for discrediting agencies behind its Super Bowl ad]( Brian Armstrong, Co-founder, and CEO at Coinbase took to Twitter to share how its Super Bowl ad came into being while claiming the idea of putting a QR code at the end, as his own. The Martin Agency, however, alleges otherwise. a [READ MORE]( [-]( [Tuesday creatives or Twosday creatives- A major question for today]( On 22.02.2022, a mathematical rarity, brands turn out their best creatives and come up with topical visuals. What has intrigued the netizens most is the special date falling on a Tuesday. With this being a co-incidence of sorts taking place, the occurence has got every one going bonkers on the internet and calling it a Twosday. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](