Social platforms drive 70% of purchase decisions: Achint Setia on Myntra’s Content-To-Commerce strategy; ASCI frames guidelines for advertising & promotion of virtual digital assets, services and more

[-]( [Social platforms drive 70% of purchase decisions: Achint Setia on Myntra’s Content-To-Commerce strategy]( In conversation with Social Samosa, Achint Setia, Head of Marketing and Social Commerce, Myntra gives an in-depth insight into Myntra’s content to commerce strategy and how Original creator content on the app has opened the doors to experiential online shopping. [READ MORE]( [-]( [ASCI frames guidelines for advertising and promotion of virtual digital assets, services]( ASCI issues guidelines for advertising of virtual digital assets after extensive consultation with all stakeholders, including the government. These are applicable to all virtual digital asset-related ads released on or after 1st April, 2022. a [READ MORE]( [-]( [Facebook expands Reels globally; adds new tools, features & monetization options]( Facebook Reels has now been launched in more than 150 markets; the platform is testing overlay ads amongst other monetization options for creators. a [READ MORE]( [-]( [LinkedIn announces the launch of Creator Accelerator Program in India]( LinkedIn announced the India leg of its global Creator Accelerator Program, a 10-week incubator-style initiative to support 200 creators in growing their communities on the platform. a [READ MORE]( [-]( [Melorra appoints Kushal Singh as Head of Marketing]( In his new role, Kushal will be responsible for leading the brand, marketing and growth strategy for Melorra. He will also help in strengthening brand communication. a [READ MORE]( [-]( [Media Mantra wins PR & digital communications mandate for Lovely Professional University]( Media Mantra will expand Lovely Professional University’s horizon, establishing its reputation as one of the best universities offering a holistic approach to education. a [READ MORE]( [Check Jobs]( 703, Cosmosplaza Near D.N Nagar Metro Station, Andheri West, Mumbai, Maharashtra 400053 Copyright -SocialSamosa Media LLP [UNSUBSCRIBE](